Senior Marketing Cloud Developer

🔥 12 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

☁️ Cloud Engineer

🇬🇧 UK Skilled Worker Visa Sponsor

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Logo of CFA Institute

CFA Institute

501 - 1000 employees

Founded 1947

📚 Education

💸 Finance

🤝 Non-profit

Education • Finance • Non-profit

CFA Institute is a global not-for-profit organization that provides finance education for investment professionals. It offers a diverse range of programs and certificates designed to meet the needs of finance professionals across various career stages and specializations, including the CFA Program, which is known for equipping individuals with the skills necessary for the investment industry. The institute promotes high standards of ethics and professional conduct, and it is involved in research and policy advocacy to shape the future of the finance industry. CFA Institute also facilitates professional networking and offers membership benefits for finance professionals worldwide.

📋 Description

• Develop and deploy marketing campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, Flow Builder, and Automation Studio • Write and optimize SQL queries for audience segmentation, data extensions, and reporting • Use AMPScript and Handlebar scripting to personalize emails and create dynamic content blocks • Build and schedule automations for triggered campaigns and batch data operations • Monitor campaign performance and troubleshoot data quality, email deliverability, and automation failures • Collaborate with marketing strategists and product management to define campaign requirements and translate them into technical solutions • Configure Marketing Cloud using Data Extensions, Contact Builder, and preference centers • Manage and implement integrations between Marketing Cloud and external systems, including CRM platforms, APIs, and SFTP • Conduct QA testing on campaigns, data logic, and dynamic content before launch • Configure and maintain Data Cloud data streams, data model objects, and identity resolution rulesets • Develop calculated insights and streaming insights in Data Cloud • Troubleshoot data ingestion and harmonization issues across connected source systems • Maintain documentation of campaign logic, automation flows, and development processes • Stay current with Salesforce Marketing Cloud features and email marketing and customer engagement best practices

🎯 Requirements

• Minimum 3 years of hands-on experience with Marketing Cloud tools and technologies • Experience with Journey Builder, Automation Studio, SQL, AMPScript, and Marketing Cloud Connect • Bachelor’s degree in Computer Science, IT, or another related discipline, or an equivalent combination of education and directly relevant work experience • Salesforce Marketing Cloud certification(s), such as Marketing Cloud Email Specialist or Developer, preferred • Familiarity with CAN-SPAM, GDPR, and general email marketing compliance principles • Excellent organizational skills with strong ability to manage multiple projects • Excellent interpersonal and communication skills and ability to work effectively with all levels of the organization • Strong analytical mindset and ability to interpret campaign metrics and user behavior • Basic knowledge of HTML/CSS for email • Understanding of cross-client email rendering issues

🏖️ Benefits

• Health coverage • Generous time off • Competitive retirement plans • Flexible work options • Wellbeing programs • Development programs

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