Automation & AI Assistant, CRM Manager

🕒 6 days ago

🏢🏡 London – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

Apply Now
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Logo of Charlotte Tilbury Beauty

Charlotte Tilbury Beauty

WebsiteLinkedIn

501 - 1000 employees

Founded 2013

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

Charlotte Tilbury Beauty is a renowned cosmetics and skincare brand known for its luxurious makeup, skincare products, and fragrances. Founded by the celebrated makeup artist Charlotte Tilbury, the company offers a wide range of beauty products, including foundations, lipsticks, eye shadows, skincare creams, and perfumes. The brand is especially famous for its "Pillow Talk" collection and the "Charlotte's Magic Cream. " Charlotte Tilbury Beauty emphasizes exclusive, limited-edition products and gift sets, appealing to beauty enthusiasts worldwide. The company also provides personalized beauty consultations through virtual and in-store experiences, aiming to offer its customers a magic-filled beauty journey.

📋 Description

• Support the planning, briefing, build, QA, and deployment of CRM campaigns across email, push, SMS, and in-app messaging. • Build and manage customer journeys and automated lifecycle campaigns within Braze. • Coordinate campaign calendars and ensure timely delivery of communications. • Work closely with creative, trading, digital, and brand teams to align messaging and priorities. • Leverage customer data and segmentation to deliver highly targeted and personalized communications. • Use Movable Ink to create dynamic and real-time personalized content experiences. • Identify opportunities to improve customer engagement through behavioural targeting and lifecycle optimization. • Use AI tools and automation to improve CRM effectiveness, efficiency, and scalability. • Support CRM activity across the full app funnel. • Build, test and optimse mobile-first journeys. • Monitor and report on campaign performance using Looker and CRM platform analytics. • Deliver actionable insights and recommendations to continuously improve performance. • Support CRM best practices across testing, deliverability, segmentation, and compliance.

🎯 Requirements

• Experience working in CRM, email marketing, or lifecycle marketing. • Hands-on experience with CRM platforms - Braze an advantage. • Experience using reporting and analytics tools such as Looker. • Strong analytical mindset with confidence interpreting campaign performance data. • Excellent attention to detail and organisational skills. • Understanding of customer segmentation, personalization, and customer lifecycle marketing. • Strong communication and stakeholder management skills. • Desirable: Experience with Movable Ink or dynamic content platforms. • Desirable: Experience using AI tools within marketing workflows. • Desirable: Understanding of automation, predictive marketing, or AI-driven personalization. • Desirable: Basic HTML/email build knowledge. • Desirable: Experience within retail, beauty, fashion, or ecommerce environments.

🏖️ Benefits

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey • Financial security and planning with our pension and life assurance for all • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues • Bring your furry friend to work with you on our allocated dog friendly days and spaces • And not to forget our generous product discount and gifting!

Apply Now

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