Senior User Acquisition Manager

🔥 14 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoinPoker

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎮 Gaming

₿ Crypto

🎲 Gambling

Gaming • Crypto • Gambling

CoinPoker is a revolutionary online poker platform that leverages blockchain technology to provide a decentralized and anonymous poker experience. It stands out by using USDT stablecoin as its main in-game currency and incorporating cryptocurrency technologies and community-centric features. CoinPoker offers a range of poker games, including Texas Hold’em and Pot Limit Omaha, and features various promotions such as rakeback and generous welcome bonuses. The platform is known for hosting one of the largest online poker pots in history and integrates crypto-friendly transactions for a global user base. Operating under a Curaçao eGaming License, CoinPoker ensures a secure and fair gaming environment, which is further supported by partnerships and advanced technological implementations like decentralized RNG software for fairness and transparency.

📋 Description

• Run and optimise user acquisition day to day across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs • Manage and scale a sizeable monthly acquisition budget • Shape user acquisition strategy and channel mix using data-backed recommendations • Test new channels, platforms, and targeting approaches • Build relationships with platform and network partners • Maintain and extend measurement setup, including AppsFlyer, SKAN, postbacks, event taxonomy, and fraud monitoring • Own the creative pipeline with the creative team, including concepts, hooks, briefs, structured testing, creative rotation, and scaling winners • Monitor competitors in poker, social casino, and mobile gaming • Work with creative and product on app-store conversion, screenshots, video, custom product pages, store listing experiments, and ASO • Optimise toward CPI and D7/D30/D90 ROAS and cohort quality through retention and payer conversion • Work with BI on LTV predictions to guide spend and bidding decisions • Share user acquisition and cohort insights with product to improve retention and monetisation • Report weekly on spend, cohort quality, and forecasts

🎯 Requirements

• 5+ years in mobile user acquisition, including at least 3 years in gaming • F2P poker or social casino experience strongly preferred • Experience scaling a title through launch and early growth • Experience scaling large monthly budgets profitably against strict ROAS targets • Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks such as AppLovin, Unity, ironSource, or Moloco • Experience creating, briefing, and iterating on mobile game ads at high volume • Strong knowledge of AppsFlyer, SKAN, and incrementality testing • Experience using LTV predictions to make spend decisions • ASO experience, particularly store listing tests and custom product pages, is a strong plus • Existing relationships with ad platforms and networks are a plus • Comfortable executing independently in a small, fast-moving team • Fluent English

🏖️ Benefits

• Competitive salary and performance-based bonuses • Opportunity to work with cutting-edge technology in the blockchain and online gaming industry • Flexible working hours • Ability to work fully remotely • Collaborative and inclusive team culture • Professional development opportunities • Career growth within a rapidly evolving company