Sales Development Representative

🕒 May 29

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Logo of Criteria Corp

Criteria Corp

51 - 200 employees

Founded 2006

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2019-05

HR Tech • SaaS • Enterprise

Criteria Corp is a company that specializes in talent acquisition and management through its Talent Success Platform. They offer a comprehensive suite of tools designed to improve hiring outcomes and enhance the candidate experience. Their services include cognitive aptitude and personality assessments, emotional intelligence tests, and game-based interviews to simplify the recruitment process and predict candidate success. By providing tools that foster teamwork and communication, Criteria Corp aims to optimize team performance and employee growth. Trusted by over 4,000 companies, their platform promises a significant reduction in turnover, improved time to hire, and greater hiring success.

📋 Description

• Conducting strategic account research to identify key decision-makers and business challenges. • Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives. • Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges. • Achieving key performance indicators related to outbound activity and SQL generation. • Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams. • Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition. • Following established lead management protocols and engaging in continuous learning. • Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.

🎯 Requirements

• Proven ability to engage and qualify prospects, effectively communicating Criteria’s unique value proposition. • Proficiency in persuasive written and verbal communication. • Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce. • Competence in developing outreach cadences and email templates. • Understanding of prospect profiles and personas. • Strong collaboration and teamwork capabilities. • Insight into industry trends, technologies and competitive landscape.

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