Area Sales Manager – Trade and Installer Channels

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ESA - Electronic Security Association

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1948

🔐 Security

📋 Compliance

Security • Compliance • Advocacy

ESA - Electronic Security Association is the largest trade association in the United States representing the electronic security and life safety industry. Founded in 1948, the association consists of member companies that install, integrate, and monitor intrusion, fire detection, video surveillance, and electronic access control systems for a wide range of clients, including commercial, residential, industrial, and governmental sectors. ESA provides technical and management training, government advocacy, and delivers information, advice, tools, and services that help member businesses grow and succeed. With over 500,000 industry professionals employed by its members, ESA serves over 34 million residential and commercial customers. The association is also actively involved in advocating for school security improvements at federal and state levels.

📋 Description

• Sell Resideo heating and water solutions through merchant networks to medium/large installers, merchants and distribution partners • Capture and record installer details and opt-in agreements within Salesforce, including merchant purchasing preferences • Refer smaller installers through the Salesforce lead process to Inside Sales • Achieve agreed sales, revenue and margin targets • Build strong relationships with key merchants and distribution contacts • Use Salesforce.com to plan, record and report activity, pipeline opportunities and territory performance • Monitor competitor activity and provide market insights • Develop understanding of market trends and legislation • Deliver product presentations, demonstrations and training sessions • Support Resideo Academy attendance and engagement objectives • Represent Resideo at exhibitions, trade shows and customer events • Drive sales growth, market share, customer engagement, installer demand, merchant and distribution partnerships, and profitable sales growth across the assigned territory

🎯 Requirements

• Proven field experience in technical sales • Experience working with merchants and distributors, ideally in HVAC or a similar industry • Strong business development and territory management skills • CRM experience, ideally Salesforce • Excellent communication and presentation skills • Commercial negotiation skills • Full UK driving licence • Experience or knowledge in HVAC, thermostat technologies, or smart home solutions would be beneficial • Proficiency in CRM systems and Microsoft Word, Excel, and PowerPoint • Existing business relationships in a similar customer base • Motivation to drive change and support team goals • Passion for energy-efficient and sustainable solutions in the heating and water sectors

🏖️ Benefits

• Competitive base salary with performance-related bonus scheme • Company car or car allowance • Work with a trusted, established brand - Honeywell Home • Opportunity to build a long‑term career within a global, industry‑leading organization • Comprehensive product, technical and sales training