Head of Performance Marketing

🔥 13 hours ago

🇬🇧 United Kingdom – Remote

💵 £75k - £80k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Evergreen Finance

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Evergreen Finance is a UK-based direct short-term lender trading as Moneyboat that provides fast, online short-term and payday-style loans (£200–£1,500) to consumers. The company offers quick applications, e-sign agreements and rapid funding (claims of payments within minutes), markets itself as a responsible, FCA-authorised lender, and considers applicants with poor credit while performing affordability and credit checks. Its products focus on emergency and unexpected cost coverage with transparent terms, relatively high APRs typical of short-term credit, and customer support based in the UK.

📋 Description

• Own the creation and execution of Moneyboat’s multi-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA • Lead affiliate and partnership relationships to maximise the share of business Moneyboat acquires • Manage the digital marketing agency against performance-based targets across Paid Search, Meta, and Programmatic • Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness, adoption, activation, and retention • Implement new tactics, run optimisation tests, and improve campaign performance • Ensure accurate implementation of digital analytics and tracking and leverage new technologies • Own and execute media planning and budget allocation • Own KPIs and provide regular reports on pipeline metrics throughout the customer journey • Analyse and report on the impact of marketing activities on the customer lifecycle • Work closely with Credit Risk and Technology teams to validate go-to-market strategies, buyer personas, value proposition, messaging, content needs, and message optimisation • Manage a multi-million-pound media budget

🎯 Requirements

• Strong analytical skills and data-driven decision-making • Technical ability • 5+ years of managerial-level experience in user acquisition marketing and a proven track record of success • 2+ years of B2C high-volume lead generation marketing and user acquisition experience in the regulated consumer space • Proven excellence in relationship-building and collaboration • Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution skills • Excellent writing, communication, time management, and project management skills • Experience with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic, Facebook, Google Analytics, GTM, Data Studio, and SEMRush; SQL is a plus • Excellent spoken and written English • Proven ability to manage a multi-million-pound budget • Experience working in an FCA-regulated environment (desired) • Experience working in the HCST lending sector (desired)

🏖️ Benefits

• Remote working • Time-off on Birthday • Life assurance 6x salary • Gym benefits • Childcare benefits • Salary sacrifice scheme • Health cash plan • Access to learning platform • Professional subscription benefits