VP Sales – New Development

🕒 2 days ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

🤑 Sales

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Experience Senior Living

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🏥 Healthcare

🏨 Hospitality

⚕️ Healthcare Insurance

Healthcare • Hospitality • Healthcare Insurance

Experience Senior Living is a provider of senior living communities, offering tailored environments for independent living, assisted living, and memory care. The company emphasizes a lifestyle that fosters connection, engagement, and well-being among older adults, creating residences designed to accommodate personal preferences and promote a sense of community. With a focus on delivering extraordinary experiences, Experience Senior Living aims to provide a supportive environment where seniors can enjoy their lives to the fullest.

📋 Description

• Lead sales strategy and execution for new senior living communities through pre-development, development, and lease-up phases • Partner with real estate development, design and construction, marketing, and operations teams to achieve occupancy and revenue targets • Design and execute market-entry and lease-up sales strategies from concept through stabilization • Use market feasibility research and demographic analysis to inform pricing, product offerings, and competitive positioning • Plan and implement sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans • Recruit, manage, and support pre-opening sales teams • Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics • Integrate sales needs and messaging into community design with development and construction teams • Collaborate with operations on transition from development to occupancy • Track pre-opening budgets, sales forecasts, and performance milestones • Establish prospect relationship management and nurturing systems • Build relationships with referral networks, healthcare providers, community organizations, and municipalities • Partner with marketing on pre-opening events to increase engagement and early resident commitments • Ensure successful handoff to operational leadership upon stabilization

🎯 Requirements

• Bachelor’s degree in business, marketing, communications, or a related field • 7+ years of progressive experience in sales leadership • At least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors • Demonstrated success launching and stabilizing new assets • Experience with site selection input, pricing strategy, and pre-opening sales campaigns • Expertise in prospect-centered selling and relationship-based sales • Expertise in CRM pipeline management • Strong understanding of the senior living customer journey and emotional drivers of older adult decision-making • Ability to lead and motivate remote and field-based sales teams • Experience working cross-functionally with development, construction, operations, and marketing teams • Excellent communication, presentation, and interpersonal skills • Ability to influence across functions and levels • Highly organized and proactive • Ability to manage multiple pre-opening projects and timelines • Willingness to travel extensively across new market geographies as needed (50–75%) • Ability to work varied schedules including weekends, evenings, and holidays

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Short-term disability (STD) • Long-term disability (LTD) • Life insurance • Voluntary life insurance • 401(k) with employer matching • Paid holidays • Up to 20 days PTO in the first three years