General Manager, Europe

Job not on LinkedIn

🔥 1 minute ago

🌐 United Kingdom, Germany – Remote

🇬🇧 United Kingdom – Remote 🇩🇪 Germany – Remote

💵 $100k - $300k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 1%

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Fi

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🔧 Hardware

B2C • Hardware

Fi is rethinking the relationship between dogs and humans through innovative technology in smart dog collars. With a team of experienced professionals from top companies like Nest, Square, Google, and Uber, Fi is committed to enhancing the lives of dogs and their owners. They aim to modernize traditional collars and leashes, using data and technology to better understand dogs' activities and well-being. The company's goal is to bring a digital revolution to the dog space, making it easier for owners to care for their pets.

📋 Description

• Own the European expansion strategy and marketing roadmap, prioritizing the UK and Germany • Build and manage the regional marketing budget and P&L with Finance, and report progress to leadership • Identify and prioritize market entry sequence, positioning, and investment across additional European markets • Develop and execute endemic marketing campaigns across pet, outdoor, and lifestyle ecosystems • Localize Fi’s brand, messaging, and positioning for UK and German audiences • Identify and manage partner relationships with the broader commercial team • Adapt global campaigns and build region-specific programs with lifecycle, social, PR, and paid media teams • Ensure product, fulfillment, and customer support meet local market expectations • Serve as the primary voice of the European market inside Fi • Build the regional team, hiring, onboarding, and managing local talent and agency or contractor relationships • Manage regional agencies, freelancers, and vendors • Ensure compliance with local advertising, data privacy, and consumer protection regulations, including GDPR • Report to the Chief Growth and Marketing Officer

🎯 Requirements

• 8+ years in marketing • Meaningful experience in a general manager, country manager, or regional marketing lead role • Track record of launching or scaling a consumer brand in the UK and/or Germany, ideally via DTC and Amazon • Experience building integrated marketing plans across paid, social, PR, lifecycle, and partnerships • Experience owning a budget and being accountable for regional growth metrics and ROI • Strong cross-functional collaboration skills and ability to influence remote, centralized teams without direct authority • Fluent in English and German • Deep familiarity with the UK and German consumer, media, and retail landscape • Comfortable operating with ambiguity, limited resources, and evolving priorities • Willingness to travel regularly within Europe and occasionally to US headquarters • Experience in pet, animal health, wearables, or connected hardware • Prior experience opening a new international market for a US-based or global consumer brand • Existing relationships with UK or German retail, PR, or pet industry partners • Understanding of subscription-based business models

🏖️ Benefits

• Flexible PTO • Full medical, dental, and vision insurance • Free access to One Medical, Kindbody, and Talkspace • Dog-friendly office • $500 annual donation to a dog charity of choice through the BarkBack Program • Free Fi membership and Fi collar benefits for pets • Gifting program for friends and family