Head of On Trade

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Freixenet Copestick

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🤝 B2B

Food & Beverage • B2B

Freixenet Copestick is a UK-based wine and drinks company formed in 2019 by the merger of Freixenet UK and Copestick Murray. It is a leader in the sparkling wine category and owns pillar brands including i heart Wines, Freixenet and Mionetto. The company manages a wider portfolio of branded wines, beers and spirits, runs private-label supply agreements, and works closely with suppliers and customers to develop products and packaging. Its customers include supermarkets, national specialist chains, independent retailers, on-trade businesses, wholesalers, restaurants and private clients. Freixenet Copestick is part of the Henkell Freixenet group and also runs social-impact initiatives such as the Care for Wild Wine collection supporting a rhino sanctuary in South Africa.

📋 Description

• Develop and deliver the UK On Trade strategy in line with company growth objectives • Own channel revenue, profit and performance targets, ensuring delivery against annual budgets and long-term business plans • Identify and unlock new opportunities across national and regional On Trade customers • Build strategic account plans that drive distribution, rate of sale and brand visibility • Develop senior-level relationships with key On Trade groups, wholesalers and distribution partners • Lead commercial negotiations with national customers and build mutually beneficial partnerships • Work with customers to develop category growth plans and compelling consumer propositions • Lead, develop and inspire a high-performing On Trade team • Create a culture of accountability, collaboration and continuous improvement • Coach and develop team members, supporting performance, career progression and succession planning • Partner with Marketing and Customer Marketing teams to deliver impactful activation plans • Drive premiumisation opportunities across sparkling wine, still wine and emerging categories • Monitor market trends, customer needs and competitor activity to identify opportunities for growth • Lead annual planning, forecasting and budget processes for the On Trade channel • Use data and insight to support strategic decision-making and customer recommendations • Work closely with Finance and Supply Chain to optimise profitability and service levels • Act as the internal champion for the On Trade channel across the wider business • Support strategic commercial projects and wider business initiatives • Represent Freixenet Copestick at industry events, customer meetings and trade exhibitions

🎯 Requirements

• Proven experience in a senior commercial leadership role within drinks, wine, FMCG or hospitality • Strong understanding of the UK On Trade landscape, including national groups, wholesalers and route-to-market structures • Demonstrated success delivering profitable growth and building strategic customer relationships • Experience leading, developing and motivating high-performing teams • Strong commercial acumen with excellent negotiation and influencing skills • Confident using data and insight to identify opportunities and translate them into action • Excellent communication and stakeholder management skills • Strategic thinker with a hands-on, results-focused approach • Resilient, adaptable and comfortable working in a fast-paced environment • Passion for developing people, brands and long-term customer partnerships • An interest in wine, drinks, hospitality or the wider On Trade sector

🏖️ Benefits

• Competitive salary • Car allowance • Performance-related bonus • Enhanced pension contributions • Private health cover • 25 days annual leave + birthday day off • Enhanced company maternity and paternity pay • Generous staff discounts across our portfolio • Income protection & life assurance • Employee Assistance Programme • EV salary sacrifice scheme