Senior CRM Specialist

Job not on LinkedIn

🔥 10 minutes ago

🌐 United Kingdom, Ireland, +1 more countries – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote 🇲🇹 Malta – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Gambling.com Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

📣 Marketing

🎲 Gambling

💰 Post-IPO Secondary on 2023-06

Marketing • Gambling

Gambling. com Group is a company that provides digital marketing services for the global online gambling industry. It offers a platform where users can compare online gambling services, including casinos and sportsbooks, to make informed choices. The company focuses on providing insights, exclusive bonuses, and strategies for a wide variety of casino games and betting events. Gambling. com Group is publicly traded on the Nasdaq Global Market, and it aims to help consumers find the best gambling sites with in-depth reviews and expert advice.

📋 Description

• Take ownership of CRM performance across all customer communications, identifying opportunities to increase engagement, conversion, retention and revenue • Lead the CRM testing roadmap, including A/B and multivariate testing across journeys, content, timing, segmentation and personalisation • Own and evolve customer segmentation strategies using behavioural, transactional and lifecycle data • Analyse journey performance and optimise automations, customer experience and commercial return • Identify new CRM opportunities, develop data-backed ideas and see them through to implementation • Design, build and optimise automated customer lifecycle journeys across acquisition, onboarding, engagement, retention and reactivation • Develop dynamic and personalised CRM campaigns across Email, SMS, Push Notifications and emerging channels • Partner with Commercial, Product, Data and Operations teams to support business objectives and revenue targets • Build and optimise landing pages supporting CRM campaigns and conversion performance • Monitor campaign performance and produce regular reporting with commercial insights and recommendations • Maintain database hygiene, customer segmentation and GDPR compliance • Leverage AI-powered tools for campaign creation, reporting, analysis and personalisation • Stay informed on CRM technologies, AI capabilities and industry best practices, recommending improvements • Support and mentor junior CRM team members and promote best practices

🎯 Requirements

• 4+ years' experience in CRM, Lifecycle Marketing or Marketing Automation • Proven experience delivering measurable commercial growth through CRM optimisation and customer lifecycle marketing • Strong experience building and managing complex automated customer journeys • Excellent understanding of customer segmentation, personalisation and lifecycle marketing • Experience leading structured testing programmes and using data for commercial decisions • Highly analytical, independently identifying opportunities and owning delivery • Proactive, self-starting mindset with strong problem-solving skills and willingness to learn quickly • Ability to work autonomously, research solutions and drive projects with minimal supervision • Excellent communication and stakeholder management skills • Strong organisational skills managing multiple brands and priorities • Previous online gambling, sports betting or affiliate marketing experience is desirable • Bloomreach Engagement experience is desirable • HTML/CSS for email development is desirable • Tableau, Power BI or Looker experience is desirable • AI-assisted CRM tools experience is desirable

🏖️ Benefits

• Comprehensive private Healthcare Insurance • Flexible work environment and home office available • Home office allowance • Gym & Leisure Allowance • All the hardware and software you need to be successful • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club • Access to courses for Personal and Career Development • Company Paid Volunteer Day