Lifecycle Marketing Manager

Job not on LinkedIn

🕒 September 3

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Henry Schein's careers page, not through a job board

First seen by Remote Rocketship September 3

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Logo of Henry Schein

Henry Schein

10,000+ employees

Founded 1932

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Henry Schein is a global company dedicated to servicing a range of medical and dental providers. It offers a comprehensive portfolio of products and solutions, including practice management software, large equipment, and technology services. Founded in 1932, Henry Schein has established itself as a leader in healthcare products and services, with a commitment to improving health and increasing access to care through strategic growth and innovation across its global operations.

📋 Description

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness • Design and build behaviour-led, segmented customer journeys across email and in-product messaging • Develop and maintain a lifecycle roadmap aligned to business priorities and product launches • Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs • Partner with Product and Product Marketing on feature adoption strategy and customer value communication • Partner with Customer Success to reinforce onboarding and engagement programmes • Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals • Influence retention, expansion, and customer experience at scale

🎯 Requirements

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment • Proven track record of improving activation, adoption, retention, or expansion metrics • Strong understanding of segmentation, behavioural triggers, and customer journey design • Commercial mindset with ability to connect lifecycle activity to business impact • Experience working cross-functionally with Product, Sales, and Customer Success • Strong analytical capability and comfort working with performance data and experimentation • Clear communication and stakeholder influence skills • Organised, proactive, and comfortable operating in a fast-paced environment • Experience mentoring junior team members

🏖️ Benefits

• Equal-opportunity employment • Diversity and inclusion commitment • Encouragement of creativity and ambition • Shared values centered on community, open communication, caring, corporate citizenship, and shared success

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