CRM Executive – FTC

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £35k - £40k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Hertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 Non Equity Assistance - Hertility Health on 2023-06

Healthcare • Consulting • Food & Beverage

Hertility is a consumer-focused women's reproductive health company that provides clinical-grade hormone and fertility testing, diagnostic symptom assessments, and personalised care plans. It offers home testing, rapid clinical result reviews, specialist consultations (fertility advisors, gynaecologists, menopause specialists), referrals for pelvic ultrasounds and fertility treatments such as egg freezing, plus supportive services like nutrition and counselling. Hertility supports women across fertility planning, menopause and reproductive health management, combining at-home diagnostics with clinician-led follow-up and treatment navigation.

📋 Description

• Assist in delivering a CRM strategy and roadmap supporting Hertility's growth plans • Support customer activation, retention, and lifetime value growth • Assist with BAU campaigns and CRM work for Brand, B2B, Customer Service, and Product teams • Develop expertise in Braze CRM technology and use new features and updates • Execute end-to-end multi-channel CRM journeys, including upsell, cross-sell, re-engagement, and loyalty flows • Plan and implement CRM journeys for product launches and feature releases • Conduct A/B and multivariate testing across creative, copy, send time, and cadence • Analyse data and optimise conversion and retention performance • Report on performance and learnings • Improve customer segmentation using research, feedback, and engagement data • Manage and improve CRM KPIs • Own day-to-day B2B CRM management and identify optimisation opportunities • Maintain and develop Braze data infrastructure and documentation • Ensure CRM activity complies with data protection regulations

🎯 Requirements

• Hands-on Braze experience • End-to-end campaign production experience • Experience running experimentation, building automations, and maintaining CRM operations • Junior/mid-level experience • Sharp attention to detail • Experience with A/B and multivariate testing • Data analysis and CRM KPI optimisation • Experience with segmentation strategy • Experience maintaining Braze data infrastructure, including custom attributes, custom events, and API-triggered campaigns • Knowledge of data protection regulations, consent management, subscription state logic, and handling sensitive health data • Passion for women's health

🏖️ Benefits

• Paid training and onboarding onto Hertility platforms and ways of working • Interview adjustments and accessibility support available • Equal opportunity workplace • Fully remote work