International Sales – Luxury Hospitality & Wellness, Pilates

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own and build the luxury hospitality and wellness vertical across key European markets • Identify, target, and close high-value hotel, resort, spa, and wellness property accounts • Establish iFIT Pilates as the preferred reformer solution for premium properties • Develop and manage flagship-account pipelines and showcase installations • Build relationships with procurement, spa, and fitness decision-makers • Represent iFIT at European wellness, hospitality, and Pilates industry events • Drive subscription-based sales alongside hardware • Manage the full sales cycle from prospecting and site visits through proposal, negotiation, and installation coordination • Develop vertical-specific sales strategies focused on ROI and regional purchasing practices • Secure premium placements of the NordicTrack Ultra line • Create bespoke proposals and commercial packages including equipment configuration, iFIT membership integration, and service support • Collaborate with Operations and Member Services on installation, onboarding, and support • Maintain CRM pipeline accuracy, forecasting, and account updates for the Global Director • Identify adjacent wellness real-estate verticals • Partner with Marketing and Product on region-specific collateral and demo experiences • Support Pilates education programs aligned with regional sales goals

🎯 Requirements

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field, or equivalent qualification • 4+ years of B2B outside sales experience in fitness, wellness, luxury hospitality, or luxury goods • Based in the UK with strong working knowledge of the local luxury hospitality landscape • Fluency in English required • Ability to manage a territory independently and close complex, multi-stakeholder deals • Genuine knowledge of Pilates, including reformer methodology, studio culture, and competitive equipment • Familiarity with CRM tools • Ability to travel regularly within the territory and occasionally internationally