Director, Ads Product Marketing

🕒 October 14

🇺🇸 United States – Remote

💵 $202k - $255.5k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Lead a team of advertising-focused Product Marketers • Develop cohesive go-to-market strategies and inbound and outbound marketing plans • Build an Ads product marketing center of excellence • Establish Instacart Ads ecosystem narrative, messaging, branding, positioning, and outbound marketing strategy • Shape priority Ads features and new product opportunities using advertiser and market insights • Influence the product roadmap and business strategy • Execute and measure strategic product launches and marketing programs against business goals • Build sales pipeline and drive product adoption through thought leadership, industry briefings, and events • Educate sales teams and advertisers on Instacart's data and measurement products • Set investment strategy across paid marketing, trade partnerships, events, communications, creative, and content with Growth Marketing

🎯 Requirements

• 12+ years of experience in product marketing and related product/marketing roles, including at least 6 years in digital advertising and tech industry specifically • Experience in both outbound and inbound Product Marketing efforts • Team management experience across multiple product lines • Bachelor's degree in marketing, business, or related field • Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies • Proven track record of developing and executing successful go-to-market strategies • Experience defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) • Executive presence, excellent written and verbal communication skills, and ability to articulate marketing concepts to broad audiences

🏖️ Benefits

• New hire equity grant • Annual refresh equity grants • Flexible work location: home, office, or favorite coffee shop • Regular in-person events • Market-competitive compensation and benefits

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