Senior Product Marketing Manager – Workday Product

🔥 17 hours ago

🌐 United Kingdom, Ireland – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 11%

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Kainos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Venture Round on 1986-04

Healthcare • Marketing • Logistics

Kainos is a technology company focused on solving real problems for its customers and enhancing business operations through innovative IT solutions. With specialties in Enterprise Content Management, Application Management Services, Systems Integration, and Digital Transformation, Kainos serves clients across various sectors including healthcare, commercial, and the public domain. Their emphasis on building strong relationships and delivering impactful solutions is reflected in their two main business areas: Digital Services and Workday Practice, aimed at improving the lives of people and the functionality of organizations globally.

📋 Description

• Lead execution of product marketing initiatives for the Workday Products Business Unit • Develop and execute product marketing plans aligned with business unit priorities and growth targets • Translate product roadmap updates into positioning and activation plans • Create differentiated value propositions, messaging frameworks and supporting content • Define target segments, ideal customer profiles and buyer personas • Support competitive intelligence and thought leadership content development • Coordinate go-to-market and launch plans for products, features and propositions • Collaborate with Product, Sales, SDR, field marketing and other cross-functional teams • Develop sales enablement materials, sales tools, playbooks and customer proof points • Support campaign activity and strategic opportunities with messaging expertise • Contribute to voice-of-customer initiatives and develop customer stories • Analyse market, customer and competitive trends to inform positioning and go-to-market optimisation • Articulate competitive differentiation and communicate competitor news and announcements to field teams • Monitor product marketing metrics across engagement, pipeline contribution and adoption • Provide regular reporting and insights to stakeholders

🎯 Requirements

• Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment • Demonstrated experience developing positioning, messaging and value propositions for products or solutions • Experience executing product launches and structured go-to-market plans aligned to commercial objectives • Strong collaboration skills with experience working cross-functionally with Product, Sales and Marketing teams • Commercial awareness with an understanding of pipeline generation and revenue contribution • Experience developing sales enablement materials and supporting demand generation initiatives • Solid understanding of CRM, marketing automation and performance measurement frameworks • Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently • Degree or higher in Marketing, Business, Communications or a similar relevant discipline (desirable) • Technology / SaaS experience (desirable) • Experience within the Workday ecosystem (desirable)

🏖️ Benefits

• People-first culture • Growth and development support • Diversity, equity and inclusion commitment • Recruitment accommodations and adjustments