Senior Product Marketing Manager – m/f/d

Job not on LinkedIn

🔥 0 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kayzen

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

☁️ SaaS

💰 $4M Seed Round on 2020-01

Marketing • Advertising • SaaS

Kayzen is a leading mobile programmatic advertising company, specializing in providing in-house mobile bidding technology. Built from the ground up, Kayzen empowers advertisers, app developers, agencies, and media buyers to run programmatic campaigns with full transparency and control over data. With solutions tailored for SKAdNetwork, user acquisition, and retargeting, Kayzen offers advanced optimization strategies and insights. Its platform is known for superior data sharing, privacy, and performance, democratizing mobile programmatic marketing by removing the reliance on traditional "black box" service platforms. Kayzen's SaaS solution allows businesses to customize and control their media buying processes, aiming for higher return on ad spend (ROAS).

📋 Description

• Develop and execute product marketing strategies to promote Kayzen’s products to existing and potential clients • Lead creation of compelling product marketing content and bold narratives around Kayzen’s products and solutions • Collaborate with the product team to align marketing messages with product features • Enable go-to-market teams on new product releases and messaging • Engage customers and internal teams to gather feedback, understand market needs, and identify trends • Work with sales and customer success teams to align marketing execution with business objectives and customer insights • Monitor and analyze marketing strategy performance against team KPIs • Leverage MarTech and AI tools for content creation, tracking, analysis, segmentation, automation, and personalization • Anticipate market trends and create narratives around how Kayzen addresses them • Take full ownership of product marketing and provide data-driven recommendations

🎯 Requirements

• Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record • Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities • Strong literacy of AI tools and applying those in day-to-day work • Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus • Strong writing and editing skills, capable of engaging a B2B audience with compelling stories • Ability to read and leverage data for creating stories that make Kayzen stand out • Excellent command of the English language, both in writing and speaking • Ability to multitask and adapt to changing priorities • Outstanding organizational skills with meticulous attention to detail • Strong passion for the mobile marketing and app advertising industry • Comfortable working in a fast-paced, dynamic, remote-first and international environment • Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management

🏖️ Benefits

• Exceptional career growth and learning opportunity • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space • Direct, day-to-day work experience with the leadership team • A fun, driven, and multinational team located across Europe, India, Argentina and soon the US • A flexible work-from-home arrangement • A 500-dollar home-office setup budget • A 1000-dollar annual learning and development budget

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