Senior Product Marketing Manager

🔥 3 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

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Teroxx - The Digital Asset Boutique

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💳 Fintech

₿ Crypto

💸 Finance

Fintech • Crypto • Finance

Teroxx is a digital asset boutique that specializes in professional digital asset trading and management. With a dedicated app, Teroxx offers users the ability to trade, manage, and store digital assets securely and efficiently. As an industry leader, Teroxx has been recognized for its innovation with awards like the Scope Award for "Best Fund" and is strategically partnered with major exchanges and compliance solutions to enhance its service offerings.

📋 Description

• Own marketing for assigned product areas • Develop differentiated positioning, messaging, and value propositions • Translate complex product features into clear customer benefits using customer needs, market research, and competitive insights • Develop long-term marketing strategies and quarterly roadmaps aligned with business objectives • Lead go-to-market planning and execution for product launches, feature rollouts, and strategic initiatives • Coordinate creative and cross-functional teams to ensure high-quality delivery • Drive growth across paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention • Work with team members and external partners to improve channel performance and customer engagement • Establish marketing analytics, tracking, and attribution through GA4 and Mixpanel • Use performance data and customer feedback to optimize initiatives • Transition relevant activities, assets, and processes from Communications • Establish the Product Marketing function, its priorities, and ways of working • Collaborate with Product, Design, Compliance, and Business Development • Identify opportunities and support strategic initiatives • Translate product and business objectives into measurable marketing outcomes • Contribute to the marketing strategy for the MiFID licensing POC • Complete the transition of relevant activities, assets, and knowledge from Communications • Lead GTM planning and execution for OpenPayd and the Ambassador Program

🎯 Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, or a related role • Ideally experience within fintech, financial services, or technology • Proven experience owning product positioning, go-to-market strategies, and marketing initiatives end-to-end • Understanding of performance and lifecycle marketing, including paid channels, SEO, conversion optimization, and customer engagement • Experience with marketing analytics, tracking, and attribution, ideally using GA4 and Mixpanel • Strong strategic, analytical, and project management skills • Ability to translate business objectives into actionable plans • Excellent English communication skills • Ability to simplify complex product concepts • Strong ownership mindset and initiative • Ability to operate independently in an evolving environment • Currently based in an EU Member State • Preferred: experience in digital assets, cryptocurrency, blockchain, or regulated financial services • Preferred: familiarity with MiCA, AML, and European regulatory frameworks • Preferred: experience building a Product Marketing or Growth function • Preferred: familiarity with marketing automation and customer engagement platforms • Successful completion of background screening checks after a conditional job offer

🏖️ Benefits

• Opportunity to progress into a Lead Product Marketing role • Professional development opportunities • Direct work with Product leadership and influence on product strategy and commercial growth • Exposure to a fully MiCA-licensed CASP environment • Ownership of impactful initiatives across product, marketing, and growth

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