Senior Product Manager – Growth Marketing Enablement

🔥 12 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own the connective tissue between marketing and product at Kraken Consumer • Build the marketing product roadmap, intake model and collaboration standards from the ground up • Shape acquisition funnel improvements and compound conversion gains • Unlock acquisition channels including paid social, search, affiliates and offline campaigns • Shape mobile acquisition through in-product social, creator partnerships, community and friend-referral mechanics • Own user acquisition and reactivation across the lifecycle • Design and launch campaign experiences from push, email, social and paid channels • Improve lifecycle messaging for push and email • Own incentives for new and returning users • Run experiments to identify and close funnel gaps • Improve landing page and search performance and make paid and offline channels measurable • Partner with marketing, design, engineering and data as the single point of ownership for growth enablement • Define and report acquisition and reactivation metrics

🎯 Requirements

• More than 5 years working as a Product Manager • More than 2 years working within Growth marketing • Experience owning a marketing product roadmap end to end • Ability to design and launch tailored campaign experiences across in-app and web journeys • Ability to improve lifecycle messaging through push and email • Experience owning incentives including offers, referral mechanics, recurring deposits and earn-led campaigns • Ability to apply user psychology and UX thinking to optimize conversion funnels • Experience improving landing page and search performance • Ability to partner with marketing, design, engineering and data teams • Ability to define and report acquisition and reactivation metrics • Candidates may be asked to complete job-related skills or work-style assessments

🏖️ Benefits

• Kraken product dogfooding is a requirement once employees join • Equal opportunity employer committed to a diverse and non-discriminatory workplace