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Head of Brand and Creative

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

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Logo of Lyrebird Health

Lyrebird Health

11 - 50 employees

Founded 2023

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

Healthcare • Artificial Intelligence • SaaS

Lyrebird Health is an Australian clinical AI platform focused on reducing administrative burden for general practitioners and specialists. It provides tools for clinical notes, documents and letters, practice and team management, document sorting, clinical assessments, treatment plans and integrations with other systems. Lyrebird positions itself as a highly integrated, enterprise-capable clinical AI/SaaS solution built for Australian primary care and specialist practices.

📋 Description

• Co-own Lyrebird's brand strategy and lead its rollout across the UK • Lead positioning, media, communications, campaigns, research, partnerships, agency management, budget management, and brand measurement • Set and maintain the creative quality and taste standard for Lyrebird's global work • Build creative operations, workflows, playbooks, and systems for producing high-quality work at scale and pace • Select, brief, and manage creative and media agencies • Determine what work should be produced in-house versus outsourced • Design and own a brand measurement framework for clinical audiences • Report on brand health against clear goals • Shape the research and partnerships agenda for building the medical AI category • Collaborate with growth, retention, product marketing, clinical, product and engineering, analytics, sales, customer success, and founders

🎯 Requirements

• Senior experience leading brand strategy and creative output, either at an agency or in-house at a growth-stage company • A body of work to demonstrate creative experience • High creative standards, with ability to art-direct and provide sharp direction • Operational brand media experience across digital, OOH, streaming audio, social, professional media partnerships, conference sponsorships, and sponsored content • Experience building creative operations and managing agencies and partners • Audience-first approach backed by analytical rigor • Comfort with brand measurement, including brand lift and incrementality • Strong leadership and communication skills • AI-native approach, using AI across creative development, planning, research, and reporting • Familiarity with healthcare or medical audience channels • Experience in the UK or NHS healthcare market • Comfort with Tableau, Sigma, or Looker • Experience with marketing mix modelling or incrementality studies • Right to work in the UK on an ongoing basis without requiring visa sponsorship now or in the future

🏖️ Benefits

• The posting emphasizes a safe, supportive, and inclusive workplace where everyone can thrive • Encouragement for applicants from underrepresented backgrounds in tech to apply

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