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Senior Marketing Automation Consultant

🕒 October 15

🐊 Florida – Remote

infoinfo

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Marrina Decisions 's careers page, not through a job board

First seen by Remote Rocketship October 15

Still open on Marrina Decisions 's site. Checked 3 hours ago.

Logo of Marrina Decisions

Marrina Decisions

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build programs and manage systems that generate consistent inbound lead traffic • Utilize Marketo or MAP features to load the top of the funnel • Manage Salesforce integration • Apply Marketo and Salesforce best practices • Manage lead management, lead routing, and lifecycle management • Develop strategic, optimized, and scalable marketing technology approaches • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage large datasets and maintain data health and quality • Monitor key performance metrics and dashboards and flag leadership when action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics project requests and determine appropriate approaches and team members • Advise marketing operations on data requirements for desired analysis • Visualize data findings to resonate with stakeholders and highlight implications

🎯 Requirements

• Must be a U.S. Citizen or able to work in the US without corporate sponsorship • Must be able to work in a fast-paced environment and matrixed organization • Program and project management skill is required • 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Hands-on experience with dashboards and reporting • Must be able to create slides for executive review • Lead nurturing and lead scoring are good to have • Self-motivated and passionate about Marketing Automation • Team player

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in this MarTech world • Performance bonuses may be eligible • Comprehensive benefits package

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