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VP, Retention

Job not on LinkedIn

🔥 4 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

Where this job comes from

Posted on Midnite's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

Logo of Midnite

Midnite

201 - 500 employees

Founded 2015

🎲 Gambling

👥 B2C

Gambling • B2C

Midnite is a consumer-focused digital betting company that operates a modern sports betting and online casino app. Positioning itself against legacy bookmakers, Midnite emphasizes a fresh, user-friendly mobile experience for sportsbook and casino players, aiming to modernize and improve how fans engage with betting products. The company markets directly to consumers and highlights team-driven product and experience design to attract and retain players.

📋 Description

• Lead the global CRM/Retention business unit within Growth across sportsbook, casino and future markets. • Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation. • Lead and develop Core CRM, Lifecycle and Live Ops. • Assess the operating model, preserve expertise and shape evidence-led changes. • Bring casino insight and partner with Product on loyalty and customer propositions. • Prioritise personalised lifecycle journeys and high-impact interactions across email, push, SMS and in-app channels. • Own outcomes including deposit progression, cash active days, cross-sell, lifetime value, reactivation efficiency and cohort retention. • Partner with BI to validate baselines, develop reporting and assess incrementality through experimentation and holdouts. • Prioritise data, segmentation and MarTech capabilities with Product and Engineering. • Manage key CRM vendor relationships. • Build alignment across Product, BI, Growth and market stakeholders. • Establish standards for contact strategy, QA, consent and customer protection. • Turn evidence into priorities, investment recommendations and learning.

🎯 Requirements

• Experience leading CRM, retention or lifecycle activity within iGaming with demonstrable customer and commercial outcomes. • Deep casino understanding and credible sportsbook knowledge. • Experience adapting approaches across products and markets. • Ideally, experience designing, launching or evolving a loyalty programme with Product. • Ability to build trust, constructively challenge and align senior cross-functional stakeholders. • Experience leading direct reports and developing teams. • Ability to improve an established organisation while respecting existing expertise. • Understanding of cohort retention, experimentation, holdouts and incrementality, including attribution limitations and incomplete data. • Commercial judgement around LTV, contribution, promotional cost and reward efficiency. • Understanding of customer data, segmentation, decisioning and CRM platforms. • Ability to challenge dependencies and vendor value with specialist teams. • Ability to balance strategic ambition with operational rigour, pace and responsible engagement in regulated markets. • Must be currently based in the UK. • Must have the full right to work in the UK.

🏖️ Benefits

• Private health insurance with zero excess, including optical cover and optional dental. • Income protection. • Tenure holiday policy: an extra two days leave after three years, increasing to 30 days annually after five years. • Flexible working. • Fully supported home office setup. • Nursery salary sacrifice scheme. • Salary sacrifice schemes for tech and holidays. • Retail discounts and subscription perks. • Quarterly team socials.

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