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Expansion Manager

Job not on LinkedIn

🕒 April 13

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🗣️🇩🇪 German Required

Apply Now
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Logo of Moovv

Moovv

11 - 50 employees

Founded 2024

🛍️ eCommerce

🛒 Retail

⚽ Sports

eCommerce • Retail • Sports

Moovv is a consumer-focused company that designs, sells and supports compact, quiet treadmills and related accessories for home and office use. The brand markets foldable under-desk and compact treadmills (SmartStep series, Pro v3 and Incline) emphasizing quiet motors, space-saving designs, portability, and convenience (30-day trial, free shipping). Moovv sells primarily through an online storefront across multiple European markets and promotes product features, warranties and customer support.

📋 Description

• Define and execute the German market growth strategy • Identify the most effective channels, campaigns, and partnerships to drive growth • Position Moovv effectively for the German consumer • Localize the German webshop experience (Shopify) to maximise conversion • Ensure messaging, content, and brand tone resonate with the German market • Continuously optimise the customer journey and funnel performance • Scale performance marketing channels including Meta, Google, and marketplaces • Work closely with the central performance team on campaigns and creative • Optimise key metrics including CAC, ROAS, and conversion rate • Own the German market P&L and performance targets • Ensure sustainable growth and profitability • Monitor market trends, competitors, and growth opportunities • Identify and manage local freelancers, agencies, and partners • Build relationships within the German marketing and creator ecosystem • Monitor and report on core KPIs including traffic, revenue, conversion rate, CAC, LTV, and ROAS • Use data to continuously improve marketing performance and customer acquisition

🎯 Requirements

• Senior growth marketer or market expansion lead with experience scaling D2C e-commerce brands • Strong understanding of German consumer behaviour and market dynamics • Deep expertise in performance marketing and conversion optimisation • Experience owning revenue targets, CAC, and market-level performance • Entrepreneurial and comfortable operating with high ownership • Strong project management and stakeholder collaboration skills • Fluent in German and English • Well connected within the German marketing, agency, or creator ecosystem

🏖️ Benefits

• A high-impact role in a fast-growing European D2C brand • Full ownership of one of our most important international markets • Close collaboration with growth, creative, and product teams • Flexible remote working • A collaborative and ambitious team environment • Your own Moovv treadmill for home

Apply Now

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