Local Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nando's Grocery International Limited

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🏭 Manufacturing

🛒 Retail

Food & Beverage • Manufacturing • Retail

Nando's Grocery International Limited is the FMCG business channel of the global Nando’s restaurant brand, known for its PERi-PERi flavored food products. Operating in 35 countries with over 1200 restaurants worldwide, Nando's Grocery works in collaboration with its restaurant counterparts to deliver its products globally. The company is focused on making a positive impact on the lives of its employees, consumers, and the communities it serves.

📋 Description

• Report to the Head of Customer Business Partnering and join the Customer Team • Partner with restaurant operations at a regional level to drive like-for-like volume growth, brand love and brilliant customer service • Act as the thinking partner on customer matters for the Regional Director • Work with Regional Directors, Managing Directors and Patraos to identify and deliver sales and service improvement plans • Celebrate success, share best practice and represent restaurant operations within the Customer Team • Ensure the customer is included in strategic regional decisions and plans • Represent and implement marketing activities, campaigns and strategic initiatives to a high standard • Maintain two-way communication between the Customer and Operations teams • Attend business partner meetings, planning sessions and business reviews • Monitor regional restaurant performance and identify areas requiring marketing support • Visit restaurants to understand operational challenges, opportunities and customer-growth potential • Diagnose growth opportunities with Insight & Analytics and Finance Business Partners • Support consistent implementation of service and brand standards • Deliver initiatives to unlock incremental local or national growth • Turn insights and data into service improvement plans with restaurant teams • Lead regional marketing delivery for national campaigns such as Christmas and Halloween • Conduct local reconnaissance for New Openings and Refurbs and create customer-centric marketing plans • Build connections with local audiences to drive regional brand love and sales • Conduct post-campaign reviews and provide optimisation recommendations • Manage the local marketing budget • Develop sales- and service-driving collateral, tools and best practice • Empower restaurant managers to unlock local opportunities and share learnings across restaurants

🎯 Requirements

• 8+ years of experience in a marketing / brand / campaigns manager role, gained within a hospitality, retail or other large multi-site business • Ability to build customer-centric marketing and campaign plans end to end, from insights to brief to post-launch review • Stakeholder management and communication skills with a proven ability to work together with and influence people across different disciplines and levels • Naturally curious and collaborative, knowing how and when to bring others along to get the best outcomes and open to sharing best practice for collective team learning • Organised, proactive and self-driven, able to manage multiple projects / priorities at once and communicate clearly • Commercial mindset, able to diagnose barriers and drivers of success and put action plans in place to unlock results across sales and service • Critical thinking with an ability to combine data from multiple sources and assess opportunities from different angles • Creative mindset with a strong eye for what good looks like and what is right and relevant for the brand • Resourceful, with the ability to spot opportunities, solve problems and develop robust workable solutions • Analytical skills, able to set clear targets, measure performance and make sound commercial and brand recommendations

🏖️ Benefits

• Company bonus • 25 days holiday + bank holidays • Free Nando’s when you're working (and 40% discount when you're not) • Annual team trips, AKA a free holiday • Reward membership scheme and access to great discounts • Four-week sabbatical every five years you’ve been with us • Private healthcare • Relaxed and informal environment • Fun people-centric culture • Opportunity to influence millions of customers each week and help grow a restaurant brand