CRM Manager – Acquisition & Activation

🕒 May 8

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Neko Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

👥 B2C

🧘 Wellness

💰 $260M Series B - Neko Health on 2025-01

B2C • Wellness

Neko Health is a consumer-focused preventive health company that operates physical health centres offering rapid, comprehensive body scans and doctor-led reviews. Customers receive instant, detailed results—covering body measurements, vascular health, heart rhythm, diabetes risk factors, and skin mapping—for an annual check aimed at early detection and long-term tracking. Neko Health combines in-clinic diagnostics with data collection for benchmarking and research, and currently has locations in the UK and Sweden with plans to expand to New York City.

📋 Description

• Own the end-to-end acquisition and activation lifecycle from waitlist through first booking. • Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels. • Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality. • Measurably improve waitlist-to-booking conversion through optimised automation and experimentation. • Launch and maintain all core customer journeys with defined SLAs and regular QA audits. • Design and execute a continuous A/B testing programme with clear lift targets and guardrails. • Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices. • Establish feedback loop with paid channels team to inform campaign strategy and audience targeting.

🎯 Requirements

• 5–10 years in CRM, lifecycle marketing, or customer acquisition • Hands-on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo) • Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology • Experience designing and owning campaign QA processes and data quality controls • Data-literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves • Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data

🏖️ Benefits

• N/A