Product Marketing Lead – Experience

🔥 12 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own product marketing for the Experience product group • Report to the VP of Product Marketing • Turn customer insight into positioning, go-to-market plans, and measurable customer and business impact • Work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand • Partner with senior leadership on broader company positioning and category strategy • Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback • Define positioning, messaging, segmentation, proof points, and product story • Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning • Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures • Partner with Product and Engineering to influence roadmap, priorities, onboarding, packaging, proof, and customer experience • Equip Revenue Marketing, Sales, Customer Success, Support, and partners with stories and tools • Bring competitive and market insight into product and go-to-market decisions • Identify opportunities to sharpen differentiation • Set objectives and measures for customer adoption, retention, and commercial impact • Use data and opportunity sizing to make practical recommendations • Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality • Within the first year, deliver a sharper product story, repeatable launches, stronger enablement, and clarity on customer adoption and commercial impact

🎯 Requirements

• Track record of bringing complex, technical, platform, developer, AI or FinTech products to market • Experience leading multiple high-impact launches across channels with measurable results • Strong customer discovery, segmentation, positioning, storytelling, and product context • Ability to simplify complexity without losing accuracy or credibility • Comfort working with technical and commercial audiences and influencing across functions without formal authority • Breadth across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy • Examples of using AI, agents, or automation to improve speed, quality, or insight • Strong judgement and verification when using AI • Must be legally authorized to work in the country where the role is advertised, without sponsorship

🏖️ Benefits

• Remote work options • Unlimited holidays • 4 months paid family leave regardless of gender • Annual learning fund • Regular internal and external training • Personal development support • Transparent, collaborative and respectful culture • Ability to work remotely, from company hubs, or a combination of both