Senior CRM Manager – Monetisation

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $100M Series B - Palta on 2021-08

Healthcare • Consulting • Marketing

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Lead and execute monetization projects within the CRM team • Own campaigns that drive revenue growth • Design and optimize lifecycle journeys for acquisition, conversion, and win-back • Manage high volumes of CRM campaigns and ensure seamless execution • Develop segmentation and communication strategies through testing and experimentation • Build an A/B testing framework and analyze results • Ensure campaign deliverability and technical soundness • Troubleshoot issues and coordinate with engineering teams • Collaborate with Growth, Design, Analytics, and other cross-functional teams • Monitor and analyze CRM performance metrics • Prepare detailed reports and actionable insights • Own technical CRM setup, campaign automation, deliverability optimization, and tool integrations • Proactively improve processes, user experiences, and monetization outcomes • Balance hands-on operational execution with strategic input

🎯 Requirements

• 5+ years of CRM experience in communication strategy development and hands-on execution • Strong monetization mindset and ability to evaluate initiatives based on revenue potential • Proven customer lifecycle management experience • Proven experience implementing strategies that drive measurable revenue growth • Technical expertise in CRM systems, particularly Braze; Customer.io experience is a plus • Proficiency in analytical tools and experiment tracking/performance analysis • Comfortable collaborating cross-functionally with Growth teams and developers • Hands-on expertise managing high-volume communications and setting up CRM workflows • Proactive problem-solving and self-starter attitude • Experience improving email deliverability would be a plus

🏖️ Benefits

• Remote, in-office, and hybrid work opportunities • The equipment you need to do your job • A premium SIMPLE subscription • 21 days annual leave, plus bank holidays (those observed where you live) • Flexible hours; focus on results, not time at your desk • Competitive salary package commensurate with experience