Product Marketing Manager – Hardware

🕒 May 29

🌽 Illinois, New York, +3 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $130k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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PAR Technology

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1982

🏢 Enterprise

☁️ SaaS

Hospitality • Enterprise • SaaS

PAR Technology is a company that provides a comprehensive suite of technology solutions aimed at the restaurant and hospitality industries. Their offerings include point of sale (POS) systems, digital ordering platforms, payment services, and customer loyalty solutions. PAR Technology aims to streamline restaurant operations through cloud-based technologies that improve speed of service, reduce wait times, and enhance the overall guest experience. They cater to various settings such as quick service, fast-casual, cinemas, casinos, theme parks, hospitality establishments, and convenience stores. By integrating various processes from front of house to back of house, PAR Technology supports a unified commerce experience for enterprises and businesses aspiring for growth.

📋 Description

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership). • Translate technical specifications into operator value across enterprise and mid-market segments. • Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives. • Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control). • Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings. • Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences. • Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions. • Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services. • Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership. • Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement. • Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today. • Support pricing and packaging conversations with positioning clarity and competitive context. • Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes. • Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects. • Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform. • Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral. • Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative. • Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity. • Support international launches or initiatives where product marketing input is required. • Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field. • Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

🎯 Requirements

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology • Experience marketing physical products, services portfolios, or platform ecosystems • Proven track record crafting differentiated messaging that drives adoption and pipeline • Strong grasp of competitive analysis, positioning, and buyer segmentation • Comfortable working with technical product specifications and translating them into operator value • Confident communicator across all levels, from sales calls to executive briefings • Self-directed and thrives in fast-paced, cross-functional environments • Exceptional storyteller who can translate complexity into clarity • Experience marketing to restaurant operators, QSR brands, or fast-casual chains • Experience with ISV partner marketing or marketplace ecosystems • Familiarity with the hardware lifecycle: sale, deployment, repair, refresh • International market experience or exposure to global GTM motions

🏖️ Benefits

• Competitive salary • Offers Bonus