Growth Associate

🕒 2 days ago

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Logo of Perceptive Inc.

Perceptive Inc.

1001 - 5000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

Healthcare Insurance • Pharmaceuticals • Science

Perceptive Inc. is a leading provider of scientific and data-driven solutions for the bio-pharmaceutical industry, focusing on oncology, central nervous system (CNS) therapeutic areas, and musculoskeletal imaging. With expertise in drug discovery, preclinical and early clinical imaging, and radiochemistry, Perceptive offers services that identify promising candidate compounds and mitigate risks through premier imaging services. It also provides comprehensive eClinical solutions, including Randomization and Trial Supply Management (RTSM), aimed at optimizing clinical trial processes. Trusted for its high-quality data, Perceptive serves as a partner in advancing clinical trials and bringing essential treatments to patients faster, backed by over 50 years of experience and a team of dedicated experts. Perceptive's global presence ensures seamless delivery of Discovery, eClinical, and Imaging services to support worldwide clinical trials.

📋 Description

• Design and deliver a B2B, ICP-driven lead generation approach aligned with sales priorities and business objectives • Build and execute a multi-channel go-to-market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support product launches, major releases, and strategic partnerships • Drive full-funnel performance through hands-on execution and optimisation, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment • Co-create and deploy sales enablement assets, campaign narratives, and competitive positioning materials to support win rates and accelerate deal velocity • Support priority deals and key accounts through targeted campaigns, tailored messaging, competitive differentiation, and partner-led initiatives • Design and deliver end-to-end event programmes, including in-person conferences, roundtables, workshops, webinars, and virtual events aligned with strategic growth priorities • Own all aspects of event execution, including speaker coordination, agenda development, attendee registration, promotional campaigns, and virtual delivery • Collaborate with Sales, Product, and Strategy teams to ensure event messaging, targeting, and content resonate with Ideal Customer Profile (ICP) audiences • Execute multi-channel digital campaigns across LinkedIn, email automation, paid media, account-based marketing (ABM), and content syndication to generate high-quality leads • Manage day-to-day CRM operations (Salesforce), including lead routing, data hygiene, segmentation, and campaign tracking to ensure accurate reporting and effective execution

🎯 Requirements

• A track record of implementing a new lead generation ecosystem leveraging new technology that resulted in a significant increase in high quality leads and revenue growth • Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments • B2B technology or SaaS experience is mandatory, you understand complex buying journeys, multi-stakeholder decision-making, and enterprise sales cycles • Experience in life sciences, healthcare, clinical trials, or regulated industries is valued but not essential • Experience in private equity-backed or high-growth environments is preferable • Relevant bachelor’s degree or related disciplines or experience in a similar role • English: Fluent.

🏖️ Benefits

• 25 days’ holiday (with the option to buy more) • Health Cash Plan • Optional private health, dental insurance, and health screens • Cycle to work scheme • Generous pension scheme with up to 10% employer contribution • Life assurance • Season ticket loan

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