Content Lead – Campaigns

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PerchPeek

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

📦 Logistics

✈️ Travel

💰 Private Equity Round - PerchPeek on 2023-01

Consulting • Logistics • Travel

PerchPeek is a tech-enabled global relocation and mobility management company that provides a SaaS platform and app to manage end-to-end employee relocations. It offers relocation expense management, visa and home-finding support, coaching, and real-time tracking and reporting to HR and global mobility teams, aiming to reduce relocation costs and improve the relocator experience.

📋 Description

• Build and deliver integrated content campaigns that generate qualified leads, create pipeline, and help PerchPeek win more customers • Turn customer problems, product capabilities, and commercial priorities into campaigns across email, LinkedIn, web, video, and sales channels • Own the content and campaigns plan and personally create much of the work • Create thought leadership, email, LinkedIn, customer stories, website content, video, and sales materials • Use AI and modern creative tools to improve content quality, speed, and range • Build campaigns for qualified demand generation, audience activation, and opportunity progression • Use customer interviews, sales-call recordings, CRM data, and campaign performance to identify customer needs and content opportunities • Bring priority products and capabilities to market and create product and conversion content • Develop written, video, and webinar content for the CEO and internal experts • Coordinate internal teams and specialist partners • Distribute campaigns, measure performance, and report on results and next steps • Establish integrated content campaigns, CRM and audience activation, product content plans, customer proof, executive thought leadership, website content, and sales-conversion materials

🎯 Requirements

• Complete fluency in English • Based in EU timezones • Able and willing to travel occasionally for customer interviews, content filming, company gatherings, and selected events • Able to commit to standard business hours across UK and European time zones, with occasional flexibility for North America • Track record developing and delivering integrated B2B content campaigns across multiple channels • Clear evidence of generating qualified leads, pipeline, and revenue • High-quality personally created content across several formats, with particularly strong writing • Ability to connect customer problems, product capabilities, or commercial priorities into content programmes across channels and buyer-journey stages • Customer-focused approach using customer insights, sales calls, and CRM data • Ability to connect content activity to lead generation, opportunity creation, pipeline progression, and revenue • Ability to independently drive work from insight through creation, distribution, and reporting • Excellent writing and ability to interview customers, influence senior stakeholders, and communicate complex ideas simply • Ability to create written, visual, video, and interactive content • Willingness to personally write, create, interview, experiment, and ship work while leading stakeholders and specialist partners • Experience in B2B SaaS, HR technology, future of work, or another complex B2B market is especially valued • Experience developing founder or CEO thought leadership is especially valued • Experience marketing products or propositions through launches and ongoing campaigns is especially valued • Experience building CRM, email, or lifecycle marketing programmes is especially valued • Experience interviewing customers and creating case studies or original research is especially valued • Experience producing webinars, podcasts, interviews, or video content is especially valued • Familiarity with HubSpot or another CRM and marketing automation platform is especially valued • Experience with organic search and AI-search optimisation is especially valued • Experience using AI for research, ideation, content creation, repurposing, and analysis is especially valued • Experience creating interactive content or using no-code and AI-assisted development tools is especially valued • Experience supporting enterprise sales cycles with conversion and enablement content is especially valued • Strong eye for visual quality, structure, and presentation is especially valued

🏖️ Benefits

• Company share options • Statutory holiday • Wellbeing leave • Flexible annual leave • Work from Anywhere within the role’s requirements • Working environment allowance • Regular socials • Annual offsite • Meetups budget