Mobile Growth Manager, CRM – Braze

Job not on LinkedIn

🔥 8 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Phiture

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Phiture is a multi-award-winning mobile growth consultancy and agency that specializes in helping product and marketing teams grow their apps. The company offers a range of services including App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization, and Creative Services. Phiture is known for its Mobile Growth Stack strategic framework and its advanced AI algorithms that optimize Apple Search Ads to lower cost per acquisition. With a strong focus on mobile growth, the company assists clients in increasing app visibility, conversion rates, and subscription revenue while providing expert insights and growth audits. Phiture collaborates with leading technology companies to deliver high-quality service and is recognized by prestigious awards in the industry.

📋 Description

• Implement and optimize marketing campaigns using Braze, with advanced segmentation and targeting strategies. • Personalize and customize campaign content dynamically using Liquid logic within Braze based on user behavior and attributes. • Manage and enhance custom attributes in Braze to improve customer engagement and targeted outcomes. • Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies. • Develop and test HTML code modifications within Braze templates for optimal layout and functionality across devices and email clients. • Analyze campaign performance to generate insights and improve growth and retention metrics. • Provide technical support and training to team members on Braze and integrations with other tools and platforms. • Conduct mobile app retention audits and CRM programs for diverse clients. • Lead CRM experiments and develop lifecycle flows based on user psychology. • Collaborate with clients on A/B testing and analysis using the Mobile Growth Stack.

🎯 Requirements

• Experience with A/B testing in any digital marketing channel. • Proficiency in using Braze for planning and launching campaigns. • Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope. • A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics. • Focus on performance and results, striving for measurable impact. • Understanding of user psychology and motivation in mobile app usage. • Nice to have: Experience working at mobile-centric startups. • Nice to have: Experience with user acquisition (ASO or Performance Marketing). • Nice to have: Experience with copywriting for marketing or sales communications.