Head of B2B Growth

🕒 October 9

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 11%

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Properstar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.

📋 Description

• Own B2B growth end to end across revenue, monthly active users, and mobile adoption • Set the B2B growth strategy across segments, markets, channels, offers, and budget • Segment the customer base by office size, market, plan, activity, and behavior • Own the agency lifecycle from onboarding and activation through engagement, upgrade, retention, and win-back • Drive self-serve revenue through dashboard purchases, upgrade flows, trials, pricing pages, and checkout • Design, test, and optimize plans, bundles, promotions, and timing • Increase app installs, adoption, and weekly use among agents • Grow monthly active users through leads, insights, alerts, and content • Select and manage relevant channels including email, push, in-app, content, webinars, paid, and partnerships • Run experiments across onboarding, messaging, offers, and pricing • Collaborate with sales and customer success to route accounts appropriately • Work with product to improve activation and conversion using data • Lead the people executing the growth plan • Build playbooks as Claude skills • Speak with agents and analyze data directly • Report to the CPO

🎯 Requirements

• B2B growth track record with a B2B or SMB product serving thousands of customers, largely self-serve • SaaS for small businesses, marketplace, or portal experience is a strong plus • Lifecycle and segmentation expertise using cohorts, segments, and lifecycles • Experience moving users from free to paid through a product • Knowledge of activation, conversion, expansion, and churn by segment • Experience owning several marketing channels • Experience driving app adoption with a professional audience • Strong product sense and ability to provide evidence to PMs and designers • Experience building and executing strategy, owning a budget, and measuring return • Deep AI fluency; daily use of Claude in Cowork and Code, with experience building skills and orchestrating agents • Data-driven judgment and ability to make decisions without waiting for perfect tests • Ownership from brief to result • Leadership without micromanagement • Ability to explain things simply • Fluent English • French or Spanish is a plus • Bachelor's degree preferred, not required • Availability to start by January 2027 at the latest

🏖️ Benefits

• Budget to test now, and a bigger one to scale in 2028 • Claude (Cowork and Code), Mixpanel, and HubSpot — all paid for • Competitive comp aligned with your market • Remote work anywhere within +/- 3h of CET • Flat hierarchy with direct reporting to the CPO

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