Director of Growth

🕒 October 8

🇺🇸 United States – Remote

💵 $155k - $180k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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SafelyYou

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

💰 $43M Series C - Safely You on 2025-01

Healthcare • Artificial Intelligence • SaaS

SafelyYou is a healthcare technology company that uses proven artificial intelligence and clinical expertise to improve the quality of care for seniors across care settings. It provides AI-driven monitoring, analytics, and clinical support to care facilities and caregivers to detect falls and other safety events, reduce risk, and enable better outcomes and peace of mind for aging individuals and their families. SafelyYou primarily delivers its solutions to care organizations via enterprise/B2B channels.

📋 Description

• Turn company revenue targets into a growth plan covering pipeline targets by segment, channel mix, budget allocation, and assumptions • Revise the growth plan quarterly based on results • Own the funnel model from first touch to closed-won, including conversion benchmarks and sales capacity math • Manage the growth budget and justify allocations using pipeline, CAC, and payback • Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns • Design drip and lifecycle email programs by persona and buying stage • Own segmentation, deliverability, and lead handoff triggers • Build and test landing pages using hypothesis-driven experiments • Develop co-marketing programs with technology, channel, and industry partners • Own paid social and coordinate organic social strategy with the content team • Add and track direct mail in ABM and event programs • Define target account lists and tiers with sales leadership • Run 1:1, 1:few, and 1:many ABM programs tied to account plans • Measure account engagement and progression • Define and optimize the supporting technology stack • Build an attribution approach combining system-based and self-reported attribution • Run incrementality tests where volume allows • Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI • Enforce data discipline between marketing automation and Salesforce • Ensure marketing data practices follow privacy and data-handling policies • Own lead scoring, routing, SLAs, and follow-up logic • Work with SDR leadership on qualification criteria, handoff context, sequence messaging, and feedback loops • Run regular closed-loop reviews with sales • Plan content against funnel gaps and share performance data • Turn product positioning, messaging, and launches into in-market campaigns • Attend pipeline reviews and treat sales as the primary customer of the growth function • Manage and develop one direct report • Manage agency and contractor relationships against performance standards • Audit the funnel, attribution, and lead flow; establish baseline metrics • Fix urgent routing and follow-up gaps and establish an approved 12-month growth plan • Improve speed-to-lead and MQL-to-SQL conversion • Launch ABM programs against Tier 1 accounts • Establish reliable, repeatable marketing-sourced pipeline from core growth channels

🎯 Requirements

• Candidates must be located in the United States • 8+ years in B2B marketing • 5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets • Quantified pipeline results that can be explained in detail • Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels • Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles • Experience building nurture programs in HubSpot, Marketo, or Pardot • Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management • Experience designing or rebuilding an attribution model and understanding its limits • Statistical literacy sufficient to design A/B tests and interpret results correctly • Experience defining SLAs and handoff processes with SDR and sales teams • Clear, concise writing and ability to present performance and recommendations to executives • Preferred: experience in healthcare, senior living, or another regulated vertical market • Preferred: experience running trade publication and direct mail programs in a niche market • Preferred: experience with intent data or ABM platforms such as 6sense or Demandbase • Preferred: SQL or BI tool proficiency • Preferred: experience at a company at a similar growth stage

🏖️ Benefits

• A mission-driven company culture • Fully remote • Competitive salary and benefits • Fully paid employee premiums for Medical, Dental, and Vision • 401k Program • Monthly Education, Well-being & WFH stipends • Non-accrual PTO • Growth Potential • Company Retreats • Medical & Family/Parental Leave

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