Senior Demand Generation Manager

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🔥 16 hours ago

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RealNetworks

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🤖 Artificial Intelligence

🎮 Gaming

📱 Media

💰 $11M Post-IPO Equity on 2002-04

Artificial Intelligence • Gaming • Media

RealNetworks is a technology company that specializes in providing innovative software and services, including AI-powered facial recognition with SAFR, digital media solutions with RealPlayer, and gaming experiences through GameHouse. RealNetworks focuses on enhancing security, communication, and entertainment capabilities, ensuring users enjoy seamless access to their favorite content anytime and anywhere.

📋 Description

• Build and scale pipeline generation across the retail business • Develop and execute integrated demand generation campaigns across independent retailers, SMB chains, and national retailers • Plan and deliver webinars that educate prospects and generate qualified leads • Plan and execute account-based marketing (ABM) programs targeting strategic accounts • Identify and prioritize target accounts in partnership with Sales • Build and manage multi-channel campaigns using email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support • Own campaign calendars and execution from planning through measurement • Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting • Manage lead routing and campaign attribution within HubSpot • Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs • Coordinate marketing campaigns and SDR outreach • Develop repeatable campaign playbooks to improve SDR productivity and meeting conversion • Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue • Analyze campaign performance and recommend data-driven optimizations • Incorporate feedback from SDRs, Sales, and customers to improve campaign effectiveness • Manage marketing budgets to maximize pipeline generation and return on investment

🎯 Requirements

• 5+ years of B2B demand generation experience • Experience building integrated campaigns for SaaS products • Routinely leverage generative AI tools to accelerate campaign development and improve performance • Demonstrated success generating measurable pipeline through multi-channel marketing programs • Experience with account-based marketing (ABM) • Strong experience with HubSpot • Experience partnering closely with SDR and sales organizations • Strong analytical skills and experience measuring campaign ROI and pipeline performance • Excellent project management and organizational skills • Ability to manage multiple campaigns simultaneously • Experience marketing to retailers or physical security technology buyers preferred

🏖️ Benefits

• Salary range of $110K-$120K/year • 10% bonus