Senior Performance Marketing Manager

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Lead paid media planning and execution across a portfolio of UK university partners • Manage media agencies across paid search, paid social, and other paid media channels • Optimise campaign structure, targeting, creative testing, budget allocation, conversion efficiency, and return on investment • Monitor day-to-day paid media performance and recommend actions to improve lead quality, conversion rates, cost efficiency, and enrolment outcomes • Collaborate with senior marketing managers, creative teams, digital experience, analytics, agencies, and partner-facing teams • Lead performance reporting and translate media, funnel, and conversion data into recommendations • Manage paid media budgets across partners and programmes • Support new programme and partner launches through media recommendations, demand forecasting, agency briefing, and launch-plan review • Improve reporting processes, agency operations, testing frameworks, AI-enabled optimisation, automation, and scalable campaign management

🎯 Requirements

• 6+ years of experience in performance marketing, paid media, growth marketing, or a closely related digital marketing discipline • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience • Significant hands-on experience managing paid search and paid social activity • Strong understanding of full-funnel performance marketing principles, including audience strategy, campaign planning, optimisation, measurement, attribution, conversion rate optimisation, and ROI management • Proven experience managing agencies or external performance marketing partners • Demonstrated success managing paid media budgets across multiple brands, products, partners, markets, or business units • Strong analytical skills and ability to translate campaign, conversion, and business data into actionable recommendations • Experience with paid media platforms and analytics tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Looker Studio, or similar • Strong commercial awareness connecting media performance to recruitment, revenue, enrolment, or business growth outcomes • Excellent communication and stakeholder management skills • Ability to manage multiple priorities in a fast-paced, matrixed environment • Must reside in the United Kingdom

🏖️ Benefits

• Comprehensive benefits • Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents