Senior Alliance Marketing Manager

🔥 14 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Rocket Software is a company that specializes in IT modernization and hybrid cloud solutions. They provide a variety of products and services aimed at optimizing mainframe and cloud integration, enhancing security and compliance, and improving IT skills and efficiency through automation and innovation. Rocket Software offers solutions for content services, hybrid cloud, IBM i, security, and efficiency, along with modernization of enterprise applications, data, and infrastructure. Their focus is on helping organizations seamlessly bridge critical business applications and data with AI-powered solutions for increased productivity and decision-making, while maintaining robust security and resilience.

📋 Description

• Develop and execute integrated alliance marketing plans with the strategic technology partner • Create annual and quarterly joint marketing strategies aligned to business objectives, solution priorities, and revenue targets • Manage marketing investments and define success metrics • Communicate program performance and business impact to stakeholders • Plan and deliver joint digital marketing campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing • Design and execute in-person and virtual events, executive programs, customer engagements, regional marketing activities, and industry conference participation • Develop messaging, content, sales enablement materials, and customer stories with internal and alliance partner teams • Lead joint thought leadership and speaking engagement programs • Optimize campaign execution across multiple regions and markets • Collaborate with sales and alliance partner teams to convert marketing-sourced leads into revenue • Ensure brand guideline application across co-branded marketing assets, campaigns, events, and digital properties • Serve as the primary marketing liaison between Rocket Software and strategic technology partner stakeholders • Identify opportunities, align priorities, and drive execution with partner marketing, sales, alliance, and operations teams • Collaborate across solution marketing, campaign marketing, regional marketing, digital marketing, analyst relations, and sales organizations • Identify, test, and scale approaches for generating partner-sourced and partner-influenced pipeline • Evaluate emerging channels, technologies, and campaign models • Use data, insights, and experimentation to optimize performance and uncover growth opportunities • Establish repeatable best practices across Rocket Software's strategic alliance ecosystem • Establish trusted relationships, launch joint campaigns, create a scalable operating model, introduce innovative pipeline generation approaches, and advise on partnership growth

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field marketing • Experience working with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions • Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue outcomes • Experience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances • Strong project management skills with the ability to manage multiple initiatives simultaneously • Excellent communication, presentation, and stakeholder management capabilities • Strong experience navigating complex, highly matrixed organizations and building cross-functional influence and alignment • Demonstrated ability to collaborate effectively across global marketing, sales, operations, and executive leadership teams • Strong analytical mindset with experience using data to guide decisions and optimize performance • Familiarity with marketing automation and CRM platforms such as Salesforce, Marketo, or similar tools • Experience supporting global alliance or regional partner marketing programs • Background partnering with large technology ecosystem partners including HPE (preferred)

🏖️ Benefits

• Equal opportunity employer • Reasonable accommodation for individuals with physical and mental disabilities • Background and reference checks as part of the hiring process • AI-powered tools and technologies to enhance efficiency, improve decision-making, and deliver greater impact • Continuous learning and responsible use of AI