Senior Growth Manager, German Market

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Simple Online Healthcare

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🛍️ eCommerce

☁️ SaaS

Healthcare Insurance • eCommerce • SaaS

Simple Online Healthcare is a company that began in 2015 as a small pharmacy and has since grown to serve over 1000 patients daily through digital health services. The company provides affordable healthcare solutions with a focus on patient-centric care, ensuring medication is delivered safely and on time. It operates in the UK, Australia, and Germany and is always on the lookout for new talent who are passionate about simplifying online healthcare. The company emphasizes innovation, accountability, and continuous learning in its approach.

📋 Description

• Own the German market P&L from a growth perspective, accountable not just for traffic and conversions, but for contribution, CAC efficiency, retention and sustainable, profitable scale. • Set the targets, own the forecast, and have the freedom to make the calls that matter. • Set the strategy and lead its execution across the full funnel: paid acquisition, CRM and lifecycle, CRO, SEO and data. • Build and lead the team to deliver it, and be the senior voice for Germany at the leadership table. • Diagnose why a cohort isn't retaining and fix it. • Treat retention as a growth lever equal to acquisition. • Build the attribution, reporting and forecasting infrastructure that aligns marketing and finance on a single source of truth for CAC and contribution. • Communicate performance, risks and strategy with clarity and commercial honesty.

🎯 Requirements

• Extensive experience in digital growth / performance marketing • 3+ years in a senior leadership role owning strategy and a team • Proven track record of scaling a D2C, subscription or telehealth business through a meaningful growth phase (e.g. €5M → €30M+ ARR) • Experience owning unit economics, CAC, LTV, payback, contribution margin • Ideally, experience turning around or rebuilding the economics of an underperforming market or channel. • Demonstrable success building and leading high-performing growth teams • Confident operating at executive / board level, with strong stakeholder management • Deep, hands-on command of paid media (Google Ads, Meta, Bing), SEO and lifecycle/CRM (Braze, Klaviyo or similar). • Strong analytical and forecasting skills; GA4, Looker Studio, SEMrush, with real fluency in cohort analysis, attribution and segmentation. • Deep understanding of the German market, consumer behaviour, competitive landscape and the digital healthcare/pharmacy regulatory environment (e.g. HWG and advertising restrictions on healthcare and prescription products). • Experience adapting strategy to local conditions and, ideally, collaborating across multiple markets.

🏖️ Benefits

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days • Extra day off for your birthday • Company share scheme • Bupa Private Healthcare • Life Insurance • Income Protection • Cycle to Work Scheme • My Gym Discounts • Enhanced Company pension scheme • Quarterly Team Training and Social Budget • Enhanced Maternity and Paternity Leave • Rewarding bonus incentive scheme • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources. • Love2Shop Discount • Fresh fruit • A free coffee machine