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Senior Growth Manager

🔥 13 hours ago

🇬🇧 United Kingdom – Remote

💵 £70k - £90k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

infoinfo

🗣️🇩🇪 German Required

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Logo of Simple Online Healthcare

Simple Online Healthcare

51 - 200 employees

🏥 Healthcare

📦 Logistics

⚕️ Healthcare Insurance

Healthcare • Logistics • Healthcare Insurance

Simple Online Healthcare is a company that began in 2015 as a small pharmacy and has since grown to serve over 1000 patients daily through digital health services. The company provides affordable healthcare solutions with a focus on patient-centric care, ensuring medication is delivered safely and on time. It operates in the UK, Australia, and Germany and is always on the lookout for new talent who are passionate about simplifying online healthcare. The company emphasizes innovation, accountability, and continuous learning in its approach.

📋 Description

• Own the German growth P&L, including revenue, CAC, LTV, contribution margin and payback • Set targets and own the forecast, focusing on profitable growth rather than vanity metrics • Define and deliver the growth strategy for Germany • Balance established channels, emerging platforms and experimentation • Identify high-leverage opportunities to scale acquisition while improving efficiency • Lead the full funnel across paid search and social, including Google, Meta and Bing • Lead SEO, CRM, lifecycle marketing and CRO • Integrate and measure channels against unit economic targets and shared commercial goals • Partner with CRM to improve repeat purchase, cohort retention and lifetime value • Build attribution, reporting and forecasting infrastructure for reliable CAC and contribution views • Build, lead and develop the German growth team • Set expectations, hire ahead of the curve and support specialist performance • Represent Germany at leadership level and communicate performance, risks and strategy • Translate market performance into decisions for the executive team and board • Balance long-term strategy with hands-on problem solving

🎯 Requirements

• Significant experience in digital growth or performance marketing • At least three years in a senior leadership role with ownership of strategy and a team • Proven track record of scaling a D2C, subscription or telehealth business through a meaningful growth phase, with direct and demonstrable impact on revenue and contribution • Experience owning unit economics, including CAC, LTV, payback and contribution margin • Experience making commercial trade-offs that lead to profitable growth • Demonstrable success building and leading high-performing growth teams • Confidence operating at executive and board level, with judgement to communicate hard truths clearly • Deep, hands-on command of paid media across Google Ads, Meta and Bing, alongside SEO and lifecycle or CRM marketing • Strong analytical and forecasting skills, including experience with GA4, Looker Studio and SEMrush • Fluency in cohort analysis, attribution and segmentation • Deep understanding of the German market, consumer behaviour and competitive landscape • Strong understanding of the German healthcare and pharmacy regulatory environment, including HWG and advertising restrictions relating to healthcare and prescription products • German speaking and based in the UK • Experience turning around or rebuilding the economics of an underperforming market or channel (desirable) • Experience adapting growth strategy to local market conditions (desirable) • Experience collaborating across multiple markets (desirable) • Must have the right to work in the UK at the time of application; visa sponsorship is unavailable

🏖️ Benefits

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days • Extra day off for your birthday • Company share scheme • Bupa Private Healthcare • Life Insurance • Income Protection • Cycle to Work Scheme • My Gym Discounts • Enhanced Company pension scheme • Quarterly Team Training and Social Budget • Enhanced Maternity and Paternity Leave • Rewarding bonus incentive scheme • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources • Love2Shop Discount • Hybrid working • Fresh fruit • A free coffee machine

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