Head of Go-to-Market, AI Care Operations

🔥 2 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 15%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Own positioning, messaging, narrative architecture, and competitive differentiation for AI Care Operations and its solutions • Build buyer-specific messaging for health plans, health systems, value-based care organizations, employers, and government • Create battle cards, ROI frameworks, demos, proof points, and buyer-facing commercial materials • Enable commercial and segment sales teams by scoping workflows, explaining AI agents, and addressing safety, integration, and ROI questions • Develop training, playbooks, discovery guides, and solution certifications for sales and customer success • Lead solution specialist direct reports paired with segment sales representatives • Systematically canvass US and international markets for accounts, RFPs, procurements, contract renewals, and budget signals • Use AI tooling for market opportunity mapping, competitive research, and opportunity identification • Partner with segment leaders to pursue and win identified opportunities • Build case studies and outcome metrics covering contacts handled, cost per interaction, gap closure, time to care, and readmissions • Maintain message consistency across commercial segments and geographies • Provide voice-of-market input to product teams • Report to the General Manager • Success measured by qualified pipeline sourced, competitive win rate, influenced bookings, sales cycle length, and enablement adoption

🎯 Requirements

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy, and current or recent Lead, Head, Director or VP scope • Demonstrated ownership of product marketing and positioning, GTM strategy, and sales, field or revenue enablement • Experience selling to operational buyers, including COOs, VPs of operations or care management, and contact center leaders • Experience working cross-functionally with sales and customer success • Experience building competitive intelligence from scratch • Based in the US • Current or recent Lead, Head, Director or VP-level GTM or product marketing experience • Experience launching products, positioning, competitive differentiation, sales enablement, and market strategy • Experience selling products that replace operational work or labor • Experience building ROI cases accepted by CFOs • Experience with AI workflows for market intelligence, opportunity canvassing, and competitive research • Ability to explain AI agent capabilities and limitations honestly • Experience with multi-solution, multi-segment GTM, including public sector procurement • Strong writing and clear thinking • Minimum Builder-level AI proficiency; ability to create workflows and tools that elevate the whole team

🏖️ Benefits

• Additional benefits beyond total compensation; country-specific benefits vary and will be detailed separately • Private company stock options may be included in compensation where applicable • Variable, bonus, or sales incentives may be included in compensation where applicable • Remote work arrangement

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