Demand Creation Marketing Manager

Job not on LinkedIn

🔥 45 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Thales

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1893

🚀 Aerospace

🔒 Cybersecurity

🤖 Artificial Intelligence

Aerospace • Cybersecurity • Artificial Intelligence

Thales is a global technology leader specializing in advanced aerospace, defense, and security solutions. The company develops innovative systems that integrate cutting-edge AI technologies to provide trusted services and products across various industries, including secure data communication and smart transportation. Thales is committed to sustainability and corporate responsibility, ensuring digital ethics and diversity within its workforce while pushing the boundaries of technology for a safer and more connected world.

📋 Description

• Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline • Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans • Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products • Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities • Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey • Identify programs or processes to support new logo acquisition, cross-sell and upsell • Develop and execute account-based marketing (ABM) and demand creation initiatives to support new logo acquisition, cross-sell, upsell, and customer expansion • Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals • Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy • Be the expert across all Demand-Gen program types, supporting acquisition, growth and retention across target accounts • Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams • Research, recommend and implement marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth across multi-channel campaign activation

🎯 Requirements

• 5+ years of experience in marketing at a technology-based organization • Demonstrated experience with Salesforce (navigation, campaign tracking and reporting) • Ability to monitor and report on key metrics and pivoting market plans based on results • Prior experience developing demand generation plans to support business growth • Ability to market to a range of B2B buyers using a wide variety of activation channels • Strong collaboration and communication skills, working with cross-functional teams and leaders • Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful

🏖️ Benefits

• private medical insurance • buying or selling annual leave • cycle to work schemes • employee discounts • paid volunteering day • stocks and shares • annual bonus and much more depending on the role