Marketing Lead – Europe

Job not on LinkedIn

🔥 16 minutes ago

🇪🇺 Europe – Remote

💵 $80k - $151k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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thatgamecompany

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🎮 Gaming

📱 Media

Gaming • Media

thatgamecompany is a developer and publisher of video games known for creating unique, artistic, and emotionally engaging games. The company has released several popular titles, including 'Sky: Children of the Light', which has won numerous awards, including at Gamescom, and set a Guinness World Record. thatgamecompany is recognized for its emphasis on creating games that offer serene and meaningful experiences, with a focus on cooperative, multiplayer gameplay. The company continues to evolve and connect with its community through various platforms, offering a blend of breathtaking visuals and immersive storytelling.

📋 Description

• Own the European marketing strategy and execution across priority markets, beginning with the UK and France • Lead specialist agency partners across social, creators, and events • Set strategic direction and brand vision, and maintain a high delivery standard • Own and steward the regional marketing budget across channels and markets based on performance • Build and run an always-on social and creator presence • Plan and deliver marketing support for major content moments • Coordinate brand, creative, social, creators, events, paid media, and user acquisition into coherent go-to-market plans • Partner with the global marketing team to align Europe with the wider brand while adapting to local audiences • Establish KPIs, report on performance, and use data to improve future marketing decisions • Launch localized channels and agency partnerships in the UK and France • Support major content moments with dedicated regional marketing • Build an evidence-based view of marketing effectiveness for future planning

🎯 Requirements

• 10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand • Strong track record building brand and community, not just driving installs • Experience owning a budget and managing agencies and external partners • Strong cross-functional collaboration and stakeholder and relationship management skills • Exceptional organization across multiple channels, partners and markets • Data-driven experience setting KPIs, reading performance, and using insights for investment decisions • Fluency with European markets and cultures • Strong presentation and communication skills, including presenting to senior stakeholders • Builder's mindset; able to work hands-on, set things up from scratch, and operate independently • Applicants must be authorized to work for any employer in the European Region • Working knowledge of French or another European language is nice to have • Experience with cozy, social, or community-driven games and audiences is nice to have • Familiarity with both brand and performance marketing is nice to have