Marketing CRM Manager

Job not on LinkedIn

🔥 6 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

Where this job comes from

Posted on The Adaptavist Group's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

Logo of The Adaptavist Group

The Adaptavist Group

1001 - 5000 employees

💼 Consulting

☁️ SaaS

🏢 Enterprise

Consulting • SaaS • Enterprise

The Adaptavist Group is a global business-technology consultancy and software provider that helps organisations adopt, connect and optimise cloud platforms and collaboration tooling. It delivers strategic consulting and hands‑on services — including cloud migration, service management, work management, DevOps, agile transformation, managed services, development services, software licensing, and UX design — and builds platforms and apps (e. g. , Venue. sh, Salable and partner/Atlassian apps). Adaptavist is a Platinum Atlassian Partner and works with enterprise customers worldwide to drive platform adoption, integration, and productivity.

📋 Description

• Build and maintain contact segments and lists in HubSpot • Apply basic exclusion logic to targeting criteria • Support senior CRM team members and the wider Marketing team with complex, multi-condition segmentation • Support the marketing team in building and managing HubSpot workflows for standard nurture and lifecycle email sequences • Quality-assure email campaigns for accuracy, personalisation, and compliance before sending • Support A/B test planning for email marketing • Flag bounced, unsubscribed, or invalid contacts and apply suppression lists • Ensure email sends comply with GDPR, PECR, and CAN-SPAM • Maintain documentation of workflows, segments, and supporting materials • Monitor campaign performance, including open rates, click rates, unsubscribes, and deliverability • Work with the analytics team to present campaign performance usefully • Report findings and trends to senior CRM team members • Troubleshoot platform issues and escalate complex architecture problems

🎯 Requirements

• Strong hands-on CRM or marketing automation experience beyond campaign delivery • In-depth HubSpot knowledge, including workflows, segmentation, forms, and properties • Experience improving CRM data quality, contact management, and consent processes • Good understanding of email compliance, including GDPR and PECR • Ability to turn CRM reporting into clear recommendations • Experience creating guidance and training to help colleagues use the CRM effectively • Strong organisation, communication, and attention to detail • Confidence working independently and supporting the CRM Lead • Experience in a fast-paced tech or SaaS environment (desirable) • Familiarity with data enrichment, custom properties, and integrations (desirable) • Knowledge of email deliverability and CRM health monitoring (desirable) • Experience supporting lifecycle and nurture programmes (desirable)

🏖️ Benefits

• Very generous holiday (PTO) allowance • Flexible working hours • MacBook provided to all employees • Additional support for fully remote workers to set up home offices • 26 weeks of fully paid leave for birthing parents • 13 weeks of fully paid leave for non-birthing parents • Extended leave for adoption, IVF, surrogacy, elective egg freezing, menopause, menstruation, endometriosis, and PCOS • Remote-first way of working

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