Senior Manager, Field Marketing

🔥 21 hours ago

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🍽️ Food & Beverage

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Lead regional and local market activation for one assigned U.S. region • Translate national brand strategy into regional and local programs, including Heinz Verified expansions and activations • Adapt brand extensions and partnership initiatives into locally relevant activations • Identify opportunities to activate against real-time and cultural moments • Serve as the local market expert, bringing forward trends, competitive activity, and operator insights • Provide local learnings and recommendations to strengthen future activations and partnerships • Lead execution of brand extension and partnership activations across the assigned region • Partner with internal and external stakeholders to deliver operationally strong programs • Develop customer and operator relationships supporting long-term partnerships • Serve as the key marketing partner to local Sales teams, agencies, customers, and operators • Monitor execution quality, resolve issues, and ensure contractual compliance • Collaborate with Marketing, Sales, and cross-functional teams on integrated plans • Connect field feedback to broader marketing strategy and planning

🎯 Requirements

• Bachelor's degree in business, marketing, or a related field required • 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles • Foodservice experience preferred • Ability to influence and build credibility with internal and external stakeholders • Creative mindset for developing impactful marketing integrations and locally relevant activations • Strong strategic thinking and ability to align marketing strategies with business objectives • Excellent communication and collaboration skills • Ability to respond quickly to changing market dynamics and real-time opportunities • Ability to prioritize high-impact opportunities • Strong problem-solving and analytical skills, including interpreting trends, insights, and quantitative data • Ability to balance creativity with business needs • Organizational agility and ability to navigate formal and informal channels • Self-starter with a positive, results-oriented approach • Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook • Willingness and ability to travel up to 50% for business • MBA with a marketing focus preferred

🏖️ Benefits

• Performance-based bonus • Healthcare coverage for employees and eligible dependents • Medical insurance • Prescription drug coverage • Dental insurance • Vision insurance • Screenings/Assessments • Paid Time Off • Company Holidays • Leave of Absence • Flexible Work Arrangements • Recognition • Training • Employee Assistance Program • Wellbeing Programs • Family Support Programs • 401k • Life insurance • Accidental Death & Dismemberment coverage • Disability coverage • Physical, social, emotional, and financial wellbeing events, resources, and learning opportunities • Professional development opportunities through Business Resource Groups • High-quality learning experiences for managers and leaders