Head of Acquisition Marketing

Job not on LinkedIn

🔥 1 hour ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Typeform

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📣 Marketing

💼 Consulting

🏥 Healthcare

Marketing • Consulting • Healthcare

Typeform is a versatile online form builder that enables businesses to create forms, surveys, and quizzes that are engaging and easy to use. With a focus on delivering a superior user experience, Typeform designs forms that break the mold by using branded designs, video content, and dynamic questioning that adapts based on previous answers. Ideal for B2B marketers, Typeform not only facilitates data collection but also offers AI analysis to derive insights from customer data, helping businesses make more informed decisions. Typeform integrates seamlessly with numerous apps, providing robust and dynamic solutions for marketing, research, human resources, and customer success teams.

📋 Description

• Own Typeform’s end-to-end self-serve acquisition strategy, from paid media through web conversion and signup • Lead and develop a team across acquisition and web, including paid media and web functions • Set strategy, priorities, and roadmap for acquisition channels • Lead paid acquisition across paid search, paid social, programmatic, and retargeting • Partner with the web team to improve conversion through structured CRO and experimentation • Build a testing culture across campaigns, audiences, creative, messaging, landing pages, and web experiences • Own and improve acquisition measurement, including CAC, LTV, ROAS, conversion rates, and attribution • Partner with Finance and Data to ground investment decisions in reliable performance data • Expand channel mix and build new acquisition loops as the product and positioning evolve • Adapt acquisition strategy to changing search and discovery, including LLM and AI impact • Partner with Sales Marketing to test paid acquisition support for outbound and ABM motions • Build relationships across Marketing and the wider business, bringing clarity and alignment to acquisition strategy

🎯 Requirements

• Significant experience leading acquisition, growth, or performance marketing, ideally within a B2B SaaS or PLG business • Deep expertise across paid search, paid social, programmatic, and retargeting • Strong track record of scaling acquisition while improving efficiency and unit economics • Experience leading web conversion optimization and experimentation programs • Strong understanding of PLG funnels and the journey from acquisition through activation and conversion • Strong analytical skills and deep understanding of CAC, LTV, ROAS, and conversion rates • Experience with web analytics, attribution, and BI tools • Experience building, leading, and developing high-performing teams • Track record of building processes and measurement frameworks in evolving environments • Excellent communication skills and ability to influence senior stakeholders across Marketing, Finance, Data, Creative, and Sales • Builder mentality; comfortable with ambiguity and strategic and detailed work • Experience with ABM or outbound marketing and platforms such as 6sense or Demandbase is advantageous • Experience managing agencies or external digital partners is advantageous • Understanding of SEO and organic acquisition is advantageous • Experience working in a business moving from primarily PLG toward a hybrid PLG and sales-led model is advantageous

🏖️ Benefits

• Equal-opportunity employer • Diversity celebrated; discrimination and harassment prohibited