Marketing Lead – Growth & Scale

🕒 June 16

🇬🇧 United Kingdom – Remote

💵 £60k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Vestd

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Vestd is a platform offering share schemes and equity management solutions tailored for startups, scaleups, and established companies in the UK. It integrates directly with Companies House, providing real-time, accurate data management for company incorporations, funding rounds, and equity distribution. Vestd simplifies the management of employee share schemes, cap tables, and shareholder communications, contributing to a streamlined process for founders, investors, and accountants.

📋 Description

• BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out • Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales • Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success • Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics • Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators

🎯 Requirements

• Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment • Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel • Has worked closely with Sales and Customer Success as commercial partners, not just internal clients • Has coached or managed junior team members • Operates well in matrixed environments — gets things done through influence as much as authority • Impeccable attention to detail and a high degree of accuracy • Excellent written and verbal communication skills • You must be comfortable with working in a remote-first environment • Nice to have • Background in SaaS, fintech or a similarly commercially complex sector • Experience working alongside a central / shared marketing function • Startup/scaleup experience • Knowledge of shares and share schemes • Experience working in a remote-first team

🏖️ Benefits

• This job remote-first, although attendance is required twice yearly at our in-person get-togethers • A flexible environment to help you achieve the best work/life balance • Equity, of course! (After the qualifying period) • Monthly recognition scheme, where we celebrate our folk • Support with home working equipment* • A personal training and development budget to keep your career and professional growth on track • Private medical insurance (after the qualifying period) • Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion • Great team ethos, connect through regular team and company socials. • 25 days annual leave plus one extra day per year of service (up to five days) • Employer contribution pension scheme (after the qualifying period)