Senior Principal, Product Marketing – AI & Emerging Products

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WP Engine

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

☁️ SaaS

🤝 B2B

SaaS • B2B • Technology

WP Engine is a company that specializes in providing WordPress digital experiences and technology solutions. They emphasize a strong company culture based on core values of diversity and inclusivity, allowing employees to bring their authentic selves to work. With locations across the globe, including Austin, London, and Brisbane, WP Engine offers remote working opportunities and invests in employee growth and development. They pride themselves on being a great workplace as recognized by numerous awards and provide a range of benefits, such as stock options and wellness allowances. WP Engine focuses on innovation and customer satisfaction.

📋 Description

• Define the market and develop a deep understanding of customer needs, buyer segments, market dynamics, and competitive alternatives • Translate customer and market insight into recommendations for Product, Marketing, Sales, Customer Success, and leadership • Identify priority segments, use cases, buyer journeys, and adoption paths • Partner with Product Management to bring the customer voice into roadmap discussions • Own messaging, positioning, narrative development, and value propositions for complex technical products • Build messaging frameworks for brand, demand generation, sales, customer success, executive communications, and customer education • Craft launch narratives, product stories, and proof points • Lead go-to-market planning and execution for new products, major launches, and feature releases • Define launch tiers, readiness criteria, success metrics, and post-launch optimization plans • Align stakeholders around launch strategy, enablement, campaigns, and customer adoption • Develop sales enablement, customer-facing content, campaign inputs, launch assets, and internal communications • Lead pricing and packaging recommendations with Product, Finance, Sales, and leadership • Track product performance, adoption, pipeline influence, conversion, retention, and customer outcomes • Use data, customer feedback, and market insight to refine positioning and identify growth opportunities • Own competitive intelligence and translate market signals into recommendations for product strategy, GTM execution, and sales positioning • Establish repeatable product marketing frameworks, operating rhythms, and launch practices • Serve as a strategic thought partner across Product and GTM teams • Collaborate with senior stakeholders across Product, Marketing, Sales, Customer Success, Operations, and Analytics • Partner with other product marketers to ensure portfolio alignment and effective execution • Leverage AI tools and emerging technologies to streamline workflows, accelerate research, improve messaging, and uncover opportunities

🎯 Requirements

• 7+ years of experience in product marketing, including significant ownership of go-to-market strategy for complex products or portfolios • Deep expertise in positioning, segmentation, personas, buyer journeys, messaging architecture, launch planning, and product lifecycle marketing • Exceptional storytelling skills and ability to distill complexity into clarity • Strong experience with pricing, packaging, monetization strategy, and commercial recommendations • Demonstrated success positioning products in emerging or evolving categories • Proven ability to influence cross-functional stakeholders and drive alignment across Product, Sales, Marketing, and executive teams • Strong experience using customer research, market insights, competitive intelligence, and data to inform strategy • Experience supporting self-serve/product-led and sales-assisted go-to-market motions • Excellent executive communication skills • Ability to build credibility through influence rather than authority and operate in highly matrixed environments • Curiosity and proficiency with AI tools • Ability to thrive in fast-paced environments and balance multiple priorities • Preferred: experience in B2B SaaS, developer tools, WordPress, martech, or AI-enabled products • Preferred: experience bringing new products or categories to market • Preferred: experience working with technical buyers, developers, agencies, marketers, or digital experience teams • Preferred: experience building product marketing practices, frameworks, or operating rhythms

🏖️ Benefits

• Company Stock Options (Every employee is an owner in the company) • Health Benefits (100% Paid Employee Medical, Dental, and Vision) • Pension Scheme with a match • Life Insurance and Income Protection (100% Paid) • Supplemental Maternity & Paternity Pay • Employee Assistance Program • Generous Holiday Time • One-time £375 Home Office Stipend • Company Wellness Days • Cycle 2 Work Scheme • TELUS Health Perks