Senior MarTech Manager

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🕒 May 26

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Yum! Center for Global Franchise Excellence

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🛍️ eCommerce

🛒 Retail

B2B • eCommerce • Retail

Yum! Center for Global Franchise Excellence is part of Yum! Brands, Inc. , which operates a global network of over 60,000 restaurants under well-known brands such as KFC, Taco Bell, and Pizza Hut. Focused on building and partnering with franchise operators, the center aims to foster growth and excellence in franchising, while emphasizing sustainability and corporate responsibility across its operations in more than 155 countries.

📋 Description

• Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany, driving increased maturity, adoption, and standardization across markets. • Act as a key enabler of data-driven growth by advancing the use of first-party data, CDPs, and customer-level insights to power segmentation, targeting, and personalization strategies. • Partner cross-functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions and customer engagement frameworks. • Lead and support the implementation, integration, and optimization of MarTech platforms, including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake). • Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across channels. • Establish and promote standardized processes, governance frameworks, and ways of working to improve consistency and scalability across regional and market teams. • Collaborate with data teams to ensure robust first-party data foundations, including data ingestion, event tracking, identity resolution, and segmentation logic. • Partner with external vendors and agencies to deliver against MarTech roadmaps, manage platform capabilities, and support ongoing innovation. • Support market teams in executing CRM initiatives through guidance, QA, troubleshooting, and enablement, while reducing operational fragmentation through scalable solutions. • Identify opportunities to improve platform utilization, automation, and performance through testing, optimization, and continuous improvement. • Contribute to the MarTech roadmap, helping prioritize initiatives that unlock customer value, improve personalization, and drive measurable business impact.

🎯 Requirements

• 7+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, or Marketing Automation roles within complex or multi-market environments. • Hands-on experience with CRM and customer engagement platforms such as Braze, Algonomy, Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar. • Experience working with customer data platforms (CDPs), first-party data strategies, and cloud data environments such as HighTouch and Snowflake. • Strong understanding of advanced segmentation, lifecycle marketing, journey orchestration, and personalization strategies. • Proven experience supporting or leading MarTech implementations, integrations, and migrations across CRM and data ecosystems. • Demonstrated ability to translate business needs into scalable, data-driven solutions and frameworks. • Strong project management and organizational skills, with the ability to manage multiple priorities across stakeholders and markets. • Experience collaborating cross-functionally with marketing, data, product, and engineering teams, as well as external vendors. • Analytical mindset with the ability to interpret data, identify opportunities, and drive optimization. • Familiarity with Agile workflows and tools such as Jira or Confluence is a plus. • Comfortable operating as an individual contributor with regional influence and ownership.