Creating visibility through posts and engagement

Summary

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  About 60 to 70% of roles are never publicly advertised. If you only apply to posted jobs, you’re competing in roughly 20 to 30% of the market.

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  Visibility on LinkedIn is a primary way into the hidden market, you have to sell yourself consistently.

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  Post consistently:

  • •Ideally daily
  • •Minimum about 2 to 3× per week
  • •Sporadic posting means people forget you
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  Mix formats: original posts, comments, and thoughtful reposts (especially of companies you want to work at).

  • •Example cadence: 1 to 2 thought leadership posts + at least one meaningful comment per week
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  You don’t need thousands of followers, you need the right ones who see your posts and comments.

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  Pick a focused theme (e.g. how your industry is changing) and stick to it for weeks so people learn what you stand for.

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  Consistent topical posting often leads to inbound outreach, including unadvertised roles.