Director of Growth

🕒 May 11

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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10Beauty

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🔧 Hardware

🤝 B2B

Beauty • Hardware • B2B

10Beauty is an innovative company revolutionizing the nail care industry with its fully automated manicure machine, known as "The 10. " This device provides a comprehensive 5-step manicure process, including nail polish removal, cuticle management, nail shaping and filing, polish application, and drying, without the need for human intervention. Each manicure utilizes a single-use pod and can be customized via a mobile app, making it ideal for salons looking to enhance customer convenience and profits. With significant interest from salon-goers for in-hair salon manicures, 10Beauty positions itself at the forefront of the $11 billion nail care industry as the first and only provider of autonomous manicure technology. The company aims to transform beauty with smart technology, offering salons a chance to turn nail care into a profitable venture.

📋 Description

• Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral • Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other • Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives • Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value • Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand • Build retention and CRM programs that increase engagement, repeat usage, and loyalty • Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level • Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation • Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships • Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative

🎯 Requirements

• 5+ years of experience in growth marketing, demand generation, or performance marketing • A track record of driving measurable customer growth in a startup or high-growth consumer business • Strong analytical instincts and comfort using data to make decisions quickly • Proven ability to drive performance and brand equity • A highly hands-on approach and willingness to personally build, test, launch, and iterate • Strong judgment, strong ownership, and the ability to thrive in ambiguity • Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus

🏖️ Benefits

• Equity and benefits are included for all full-time employees