VP of Growth Marketing

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🕒 May 2

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Fitt City

WebsiteLinkedInAll Job Openings

51 - 200 employees

Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app

📋 Description

• Own the entire growth engine with architecting and running a modern DTC growth system. • Build and continuously evolve growth playbooks with scalable systems. • Oversee multi-million dollar annual spend on paid acquisition and optimize to contribution. • Build repeatable systems for high-volume UGC production and ad concept pipelines. • Build systems that convert organic reach to leads and customers. • Constantly ideate and test offers and funnels for improved AOV and efficiency. • Build a subscription-first growth engine and drive Repeat purchase rate and Cohort LTV. • Lead and develop a high-performance growth org with clear ownership and accountability.

🎯 Requirements

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred) • Expert understanding of building repeatable, scalable growth systems, not just paid ads • Team leader and people manager, capable of driving channel-level performance • Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand • World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc. • Shopify ecosystem expert (Platform functionality, apps, integrations) • Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc) • Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam) • Very strong retention knowledge, especially around driving subscriber LTV / churn reduction • Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV • Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process • Can manage external agencies and contractors while owning outcomes • Prefer low-ego, remote, async work environments.

🏖️ Benefits

• Health, food, and building a brand with integrity through a subscription-first growth engine. • Create a culture of Speed, Ownership, Relentless iteration.