Head of Pipeline Growth – Integrated Campaigns

🕒 April 25

🇺🇸 United States – Remote

💵 $150k - $185k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Unit21

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💳 Fintech

🔒 Cybersecurity

📋 Compliance

💰 $34M Series B on 2021-07

Fintech • Cybersecurity • Compliance

Unit21 is a customizable platform designed to transform fraud prevention and anti-money laundering (AML) operations. It enables organizations to run custom detection logic, automate investigations, and seamlessly manage regulatory compliance. With features like real-time payment fraud prevention, transaction monitoring, and automated case management, Unit21 provides comprehensive solutions that adapt to unique business needs, ensuring security and efficiency in the financial technology space.

📋 Description

• Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets • Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed • Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings • Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation • Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps • Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities • Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders • Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform • Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments • Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor

🎯 Requirements

• 6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, ideally in B2B SaaS, fintech, or enterprise software • Demonstrated ownership of pipeline and meeting targets, including forecasting coverage, identifying gaps, and activating programs to mitigate risk • Strong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motions • Revenue and data fluency, including deep comfort with Salesforce for funnel conversion analysis, attribution models, and performance reporting • Experience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation based on business needs rather than channel preference • Ability to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learning • Strong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholders • Comfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quickly • High levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomes

🏖️ Benefits

• Competitive salary and pre-IPO equity • 100% company-paid medical, dental, and vision insurance (employee) • Unlimited PTO and generous leave programs • 401(k), learning & development stipend, and home office setup support